Boston, MA (PRWEB) October 17, 2011
Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, is bringing B2B and B2C marketers, using the Eloqua Marketing Automation platform, new ways to drive revenue performance. Extraprise is premiering its i2i Marketing Services for Eloqua based on right time revenue optimization at Eloqua Experience 2011, October 19 – 21, in San Francisco. Right Time Revenue Optimization uses customer intelligence-based multi-channel marketing campaigns to optimize value to the buyer at the right time in the customer life cycle. Extraprise will also be unveiling its World of Eloqua Infographic, illustrating the benefits of applying a purpose-built marketing data mart with customer intelligence and multi-channel marketing capabilities to Eloqua users. Extraprise is one of only a select few database marketing and demand generation services partners to be Eloqua certified. The company is also a Visionary sponsor of Eloqua Experience 2011.
“Eloqua users are very quickly discovering the revenue performance management capabilities of the platform and they are evolving their marketing to new sophisticated levels of maturity,” said Joe Cordo, Chief Marketing Officer at Extraprise. “Our i2i Marketing Services are designed to help marketers leverage that evolution by making online and offline customer interaction and purchase history, across any marketing channel or source, immediately usable and actionable to drive optimized revenue performance. As the World of Eloqua Infographic illustrates, multi-channel marketing through marketing automation, sales force automation and database marketing and customer intelligence are all part of a journey, and not a destination, when it comes to driving revenue performance.”
Indeed, B2B and B2C marketers are increasingly experiencing the need to become more sophisticated in multi-channel marketing. A recent report by Forrester Research, How B2B Firms Can Improve their Email Marketing, October 11, 2011, demonstrates that the adoption of multi-channel marketing between B2B and B2C marketers is similar, with both rapidly expanding the number of channels, to nine, that they need to drive revenue performance. A critical challenge to overcome to optimize those channels is the need to leverage customer intelligence. Four of the five top challenges cited by B2B and B2C marketers in Forrester’s research involved the use of customer intelligence in multi-channel marketing.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.
About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only suite of demand generation services that combines customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive suite of services from lead generation to nurturing/brand loyalty to closed sale, and up-sell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888) i2iMKTG.