Binary Communications deploys **MVP (**687) mobile number for MVP Health Care

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Leading health insurer utilizing mobile technology to provide current and prospective members simple and interactive means to access health plan information. By calling **MVP from a mobile phone, callers get instant access to the three mobile communications channels, voice, text and mobile web.

Binary Communications, the mobile communications based division of Millennium Business Communications has recently deployed the **MVP (**687) mobile calling number for MVP Health Care, a regional not-for-profit health plan serving over 700,000 members in New York, Vermont and New Hampshire. MVP currently uses the mobile direct response calling technology to provide its members a quick, simple and interactive means of obtaining information about health plans, wellness rewards, quick quotes for businesses and more through an interactive mobile website.

By calling **MVP (**687) from any mobile phone connected to a wireless carrier’s network, callers get instant access to the three mobile communications channels, voice, text and mobile web. Callers will instantly receive a welcoming greeting from MVP as well as a text message that directs them to a dedicated mobile website where they can navigate through information regarding MVP and its programs including video testimonials, a health care blog from MVP Health Care CEO David Oliker, as well as the ability for businesses to receive quick quotes on health plans.

“MVP Health Care strives to provide our members with the best and most satisfying customer service possible and we’re always looking for innovative ways to improve their overall MVP experience,” said Augusta Martin, MVP’s Vice President and Chief of Marketing. “Because we’ve become a mobile-oriented and digital society, we want our members and consumers to have flexibility in accessing information about their health plans in a variety of ways so that it is always there when they need it.”    

“The StarStar mobile calling system allows consumers to access information instantly at the initial point of contact from brands they love and trust, wherever they are and whenever they want”, stated Paul Madelone, Chief Marketing Officer of Millennium Business Communications. “As mobile technology continues to replace landlines, mobile direct response provides businesses the ability to offer customers a memorable and satisfying experience through a simple call. It’s flexible in that you can shift and modify campaigns quickly and easily, and it also works across all the major wireless carriers, the possibilities are endless.” In addition to **MVP, Millennium and Binary have deployed several mobile direct response numbers over the past year including **LAW (**529), **MESO (**6376), **HELP (4357), and currently have several others in development.

About Millennium Business Communications
Millennium Business Communications is one of the capital region’s premier, full-service marketing communication firms offering a full array of marketing, advertising, web development, public relations, mobile direct response marketing, business consultancy, video and event production services. Millennium has won several industry awards including Communicator Awards in the categories of Video, Web and Print Media, as well as a 2011 NORI Award in the category of Television Advertising. Millennium recently launched a new division called Binary Communications which is focused exclusively on mobile direct response marketing. Visit Millennium at http://www.millenniumbc.net and Binary at http://www.binaryllc.com for more information.

About MVP Health Care
MVP Health Care, Inc. is a family of companies offering a range of health benefit plans and options combined with leading-edge wellness programs that help reduce health risks and control health care costs. MVP distinguishes itself by combining the wide range of health benefit plan options offered by large insurers with the attentive service and flexibility normally associated with a smaller company. MVP Health Care, Inc. serves more than 700,000 members across New York, Vermont and New Hampshire. For more information visit http://www.mvphealthcare.com.

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Nick Madelone
Millennium Business Communications
(518) 694-9935 x223
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