Hoboken, New Jersey (PRWEB) October 18, 2011
As the world becomes more dependent on technology and as trade borders become seamless, middle market companies (those with revenues generally between $100 million and $1 billion per year) need the tools and skills necessary to compete in the global market. With less than fifty percent of middle market US companies succeeding at going global, corporate executives need to know how to build effective global execution platforms that will allow their organizations to thrive in a global economy. Now, publishing leader John Wiley & Sons is releasing a brand new guide to show executives how to craft a successful global strategy. Filled with case studies, indispensable checklists, process visuals and resources, plus a website that hosts online tools, GROW GLOBALLY: Opportunities for Your Middle-Market Company Around the World (John Wiley & Sons; $65.00; October 2011) guides executives in crafting an actionable global strategy that is on target, on budget, and on time.
Since most strategies fail in the execution phase, middle market companies need to do it right the first time around, while being competitive in the global market against more seasoned and savvy foreign players. Written by expert author, Mona Pearl, a global business development expert as well as founder and COO of Beyond A Strategy, Inc., GROW GLOBALLY: Opportunities for Your Middle-Market Company Around the World includes coverage on how to:
- Anticipate change in global decision making and execution
- Identify trends and respond to differences between internal corporate culture and the target culture
- Respond to differences between internal corporate culture and the target culture
GROW GLOBALLY presents the skills needed to build a global execution platform that will keep an organization relevant and competitive in the international landscape.
ABOUT THE AUTHOR:
Mona Pearl, M.A. (Chicago, IL) is a global business development expert as well as founder and COO of Beyond A Strategy, Inc., a company providing expertise to plan and implement cost effective and sustainable global growth that improves a company's bottom line and helps realize seamless international operations. Clients include Deutsche Telekom, Michelin, American Airlines, Philip Morris, and Bacardi. Ms. Pearl regularly publishes columns on global competitiveness in industry magazines, including Manufacturing Today and Management Today.
Opportunities for Your Middle-Market Company Around the World
Published by John Wiley & Sons, Inc.
Publication date: October 10, 2011
$65.00; Hardcover; 275 pages; ISBN: 978-1-118-03015-8