This campaign was about driving brand engagement, generating excitement around travel, and utilizing the technology of our times to inspire and entertainment our audience.
Anaheim, CA. (PRWEB) October 19, 2011
Contiki Vacations, the worldwide leader in fun travel packages for 18-35 year olds, is honored to receive a Silver Award for their successful interactive Facebook campaign “Get on the Bus.” Contiki, one of only 11 tour operators honored, generated more than 10 million ad impressions and 8,000 Likes for Contiki’s page.
“This campaign was about driving brand engagement, generating excitement around travel, and utilizing the technology of our times to inspire and entertain our audience,” said Greg Fischbein, President of Contiki Vacations. “In partnership with Affinitive, “Get On The Bus” delivered as designed – the award is icing on a tasty cake.”
The social media-driven promotion ran from February through mid-April, challenging Contiki’s Facebook fans to create a virtual bus, gather four friends, choose a trip, and then get as many votes as possible to win a dream vacation.
About the Magellan Awards
The Travel Weekly Magellan Awards recognize the best in the travel industry, and honors outstanding efforts of travel professionals in fields such as design, marketing, and services.
Contiki has inspired 18 – 35 year olds to travel to the world’s most fantastic destinations for 50 years. The trips are hassle-free and include the perfect mix of sightseeing, culture and free time. Travelers can choose from over 190 itineraries throughout Europe, Russia, Egypt, Asia, Australia, New Zealand, Mexico, Canada, South America, & the USA. For more information, please visit http://www.Contiki.com.