This virtual event will present the strategies that IHG employed and the challenges they overcame when transitioning from a near-time to a real-time marketing organization.
Redwood City, CA (PRWEB) October 18, 2011
StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that it is sponsoring and participating in Direct Marketing News' "Real-Time Marketing" Virtual Lab taking place on October 20th. This free, all-day event includes an interactive session titled "Email Marketing in Real-Time" presented by email marketing experts from StrongMail and InterContinental Hotels Group (IHG).
Kara Trivunovic, senior director strategic services at StrongMail, and Kevin Hickey, global manager of lifecycle & email marketing at IHG, will present a detailed success story on how one of the world's premier hotel brands is currently leveraging behavior-triggered email to increase response rates and customer satisfaction. This virtual event will present the strategies that IHG employed and the challenges they overcame when transitioning from a near-time to a real-time marketing organization. The session concludes with a live Q&A period for all attendees.
StrongMail Session at Direct Marketing News Virtual Lab
Title: "Email Marketing in Real-Time "
Date: Thursday, October 20
Time: 9:40am PDT / 12:40pm EDT
Free Registration: http://www.strongmail.com/realtime
- IHG's strategy and implementation tactics for right-time email marketing
- Strategies for centralizing marketing and transactional email
- Tactics for reducing deployment costs and increasing conversions
- Processes for streamlining operations and expediting time to market
- Kevin Hickey, global manager of lifecycle & email marketing, InterContinental Hotels Group
- Kara Trivunovic, senior director of strategic services, StrongMail
About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Netflix, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.