Looking Beyond the Social Graph, Capsule Aims To Map the 'Experience Graph'

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In a mash-up that is part Facebook, part Color, part Evite, Capsule (trycapsule.com) wants to help users plan, share, and remember their next big event - all while mapping the “experience graph".

The idea is that experiences are captured and preserved within the context of who, what, when, and where, meaning revisiting those memories later is a more complete and rich experience.

Unlike “friends”, “followers”, or “circles”, connections on Capsule (trycapsule.com) are defined by when, how, and why people know one another. It’s this layer or “experience” that lives between the connections that all of the content, including the people involved, is tied too. Using this approach, people and their content are organized around the experience that connected them. In contrast to a “social graph” that organizes content around individuals, and therefore makes it difficult to ever see the complete picture of an event after the fact, an experience graph organizes content around the event, cataloguing the people involved as just another piece of the picture.

Capsule was built on this premise, understanding that most real-life networks are born and die around shared experiences. Networks often spring up around an event - new friends are made, good times are shared, and photos are taken. However, in many instances, another such event is never repeated and the friendships fade. Adding people from such an event to a “friends” list doesn’t always make sense. But, keeping those people, captured in time as part of that experience, does.

“We’re not claiming that people don’t maintain relationships for a lifetime, we hope you have many of them, but the truth is that there is usually an ebb and flow to our social graphs, not continuous growth” says Cyrus Farudi, co-founder & CEO of Capsule

The site aims to handle the entire life cycle of an event, trip, or group – from planning and inviting, to sharing and messaging, all the way through to photo sharing. “The idea is that experiences are captured and preserved within the context of who, what, when, and where, meaning revisiting those memories later is a more complete and rich experience” says Farudi.

Capsule (available at trycapsule.com) is currently operating in private beta and available via invite only. The service hopes to launch to the public, along with a mobile application, within the next 60 days.

About Capsule:
Capsule (available at trycapsule.com) is a private group and event based sharing platform built on the premise that most real-life networks are born and die around shared experiences. Capsule makes it easy for users to plan events, share and communicate, and preserve memories in a context-rich space. Defining relationships and memories via these experiences gives greater context to posts, photos, and connections making revisiting those memories a more complete and rich experience.

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Cyrus Farudi
c@trycapsule.com
(202) 695-3533
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