New York, NY (PRWEB) October 19, 2011
The NBA’s shortest-ever player is receiving an assist from vintage sports clothier, No Mas, which is dipping into the past to release a t-shirt celebrating the 5’3” Bogues record-breaking career.
Set to launch Wednesday, Oct 19, the deal joins Bogues with a prestigious line of American athletes and brands who have partnered with the apparel company including Muhammad Ali, Everlast, and Wiffle ball.
“As a short guy, I built my NBA career by being creative…That’s why No Mas is the perfect fit,” said Bogues.
Themed after Bogues’ popular summer clinics, the line will be sold in upscale retailers across the country. Bloomingdaleʼs, Fred Segal, Collete in Paris, and the No Mas website will offer the vintage line. Bogues’ personal mottos “Always believe” and “You’re never too small to ball” are uniquely woven into the line’s artwork while the brand continues its commitment to luxury craftsmanship.
Shortly after his draft to the Bullets in 1987, Muggsy Bogues immediately sought to give back to the same community that gave him the opportunity to achieve his dreams. In suit, he developed a basketball camp to help cultivate the next rising stars of the NBA. Summer of 1989 marked the start of the official Muggsy Bogues Camp at the Forsyth Country Day School Winston-Salem, NC. After much first year success, Muggsy’s camp expanded to Charlotte, NC and Baltimore, MD and currently hosts a select group of NBA hopefuls in Charlotte, NC.
About No Mas Apparel No Mas makes apparel, art and media, dedicated to “The Thrill of Victory and the Ecstasy of Defeat.” Founded in 2004 by childhood sports freak and former magazine journalist Chris Isenberg, No Mas is known for exploring sports secret histories in both its products and original content. The sport culture focused brand is carried at independent and major stores internationally including Bloomingdaleʼs, Fred Segal, Collete in Paris, and on the No Mas website at http://www.nomas-nyc.com.
Contacts: Brittney Bogues, All In PR- bb.allinpr(at)gmail(dot)com, (704) 280 9842
Chris Isenberg, No Mas - ci(at)nomas-nyc(dot)com, (212) 388 0332
Michael Hermann, Wicked Cow Entertainment, (212) 699 1888