SearchForce Partners With Criteo to Support Performance Display Initiatives

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Integrated offering enables advertisers to re-engage with customers and prospects by extending their online advertising campaigns beyond search.

This innovation builds on our best-in-class attribution engine to deliver advertisers ground-breaking improvements in results.” explained SearchForce CEO Dean Donovan.

SearchForce, the industry’s leading performance tool set for search and Facebook marketers announced that its platform is now fully integrated with Criteo that extends the value of search engine marketing (SEM) campaigns.

“We’ve always been pioneers in this industry. This innovation builds on our best-in-class attribution engine to deliver advertisers ground-breaking improvements in results,” explained SearchForce CEO Dean Donovan. “Now our clients have one seamless solution for optimizing performance campaigns across all channels (Google, Bing, Yahoo, Facebook, Criteo) – to create personalized messaging while simplifying campaign management.”

Getting “the extra clicks”

SearchForce clients can now engage with website visitors by displaying highly targeted personalized ads after they’ve left a web site thanks to the Criteo channel, becoming an expansion of their search effort.

The ads are displayed across thousands of leading publisher sites and are customized on a real-time basis to show product level recommendations based on the visitor's prior behavior.

“Many performance marketers have been searching for a channel driving the same return as search,” said JB Rudelle, CEO and co-founder of Criteo. “Criteo brings the search like experience into display, through the Searchforce integration, marketers will be able to replicate their search bidding strategy, giving them a supplemental channel with the same level of post-click performance.”

Criteo offers:

  • Self-Service CPC bidding: Set and modify CPC online 24/7 for full campaign control
  • CPC bidding by category: CPC can be automatically optimized per product category to meet conversion and ROAS (Return on Ad Spend) goals
  • Dynamic Creative Optimization: Turnkey banner production delivering real-time personalization to maximize relevance
  • Seamless Integration with SearchForce: Direct access to all functionality with enhanced reporting dashboards.

For more information, visit searchforce.com, email sales(at)searchforce(dot)com or call 650-235-8777.

About Criteo
Criteo expands the search budgets of the largest ecommerce advertisers across 20 countries. Every day Criteo generates millions of high-quality leads by serving relevant ads to people who have left clients’ websites without completing transactions. Criteo is measured purely on its post-click performance. Criteo offers a turnkey pay-per-click model including extensive real-time bidding tools, keyword level optimization and even an in-house creative studio. For more information, please visit http://www.criteo.com/us.

About SearchForce

Since 2004, SearchForce has been a pioneer in delivering more high-performance search marketing tools. The company offers advertisers and agencies one online platform to more effectively manage large-scale paid marketing campaigns across all search engines, including Google, Yahoo!, Bing, Facebook and more.

In addition to bid optimization and campaign management, SearchForce offers cross channel attribution for a more accurate view on paths to conversion, plus a localized platform that supports multiple languages, time zones and currencies. For more information call 650.235.8777 or visit http://www.searchforce.com.

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Ashley Gregg

Meredith Orr
Criteo
650.322.6260 424
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