Eco Diamonds Unveils Controversial "The Diamond Reality" Video

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Eco luxury jewelry brand challenges the diamond industry in a unique way.

We’re not setting out to bankrupt the diamond industry, but we do want to make a statement

After the much anticipated debut, the luxury online jewelry store, Eco Diamonds, has released a short video challenging the “Diamonds are Forever” slogan and unveiling their take on what forever really means.
Emboldening the consumer in a powerful new way, Eco Diamonds’ latest video, “The Diamond Reality” features insightful and surprising information about the diamond engagement ring purchasing process—things every young couple moving towards marriage should consider.

“We’re not setting out to bankrupt the diamond industry, but we do want to make a statement,” said Julia McCarthy, Senior Marketing Manager. “We’re trying to give men and women a broader view of what is possible when they look beyond the slick jewelry ads. Too many women have been conditioned to believe that their engagement ring has to be a mined diamond--and they often don’t realize that there are gorgeous high-end, affordable alternatives on the market.”

With every pending engagement, Eco Diamonds sees an opportunity to change the public’s perception about mined diamonds and aims to educate the consumer on not only diamond alternatives, but also the virtues of paying cash instead of credit.

“The data shows that a vast number of engagement ring buyers get their rings via credit cards or in-store financing,” said McCarthy. “Yet if they knew there was a fantastic diamond alternative--in the exact same gold or platinum setting at a fraction of the cost-- many would think twice about buying a diamond.”

About Eco Diamonds

Eco Diamonds, Inc. is the leading eco-friendly online jeweler in the United States. Eco Diamonds is committed to providing its customers with the finest jewelry that has the smallest degree of social and environmental impact possible, while meeting the highest design standards of luxury. Combining revolutionary diamond-cutting technology with the jewelry industry’s finest gold and platinum settings, Eco Diamonds allows women to have the opportunity to wear exceptional jewelry at an affordable price.

Eco Diamonds, Inc., based in Logan, Utah is a sustainable luxury brand company, with production facilities and strategic partnerships in Louisiana, New York and Austria.

SOURCE: Eco Diamonds, Inc.
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