Dealerskins Wins 2011 AWA Peak Performance Award

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Dealerskins, a division of Dominion Dealer Solutions and the leader in automotive web solutions, announced today it is the recipient of the 2011 Peak Performance Automotive Website Award.

Following the 2011 Las Vegas Digital Dealer Conference, Brian Pasch, CEO of PCG Digital Marketing, presented Dealerskins with the Peak Performance award for search marketing architecture. This year, the winning companies exhibited technology platforms that are largely ahead of the current marketplace. Dealerskins was among only three other website companies to be named as a peak performer this year.

As part of Dominion Dealer Solutions, Dealerskins takes an aggressive approach to implementing new website technologies and features for dealers. Dealerskins websites are an outstanding choice for increasing a dealer’s search engine visibility and lead generation capability.

“It is an honor to win an Automotive Website Award two years in a row, but this year’s emphasis on search marketing architecture means a great deal to us,” remarked Ryan Pryor, director of search and analytics for Dealerskins. “We continuously strive to better our products in ways that allow automotive dealers to maintain competitive advantages. This Peak Performance award proves we are accomplishing our goal.”

George Nenni, vice president of Dominion Dealer Solutions, said, “Winning the Peak Performance award acknowledges that Dealerskins stands as a website provider that dealers can really rely on for success. This award marks the introduction of extraordinary advancements in our automotive technologies and services.”

The Dealerskins platform is part of Dominion’s ongoing commitment to provide dealers with a seamless digital marketing platform that includes advanced technologies in Inventory Management, Market Data, Websites, CRM, SEO, SEM, Reputation Management and Social Media engagement.

About Dealerskins
Dealerskins, a division of Dominion Dealer Solutions and leader in automotive web services, has been building powerful dealer websites since 2000. The company's expertise comes from real-world dealership experience and a passion for listening and responding to dealers' needs. Dealerskins provides dealers with a complete digital marketing solution, including award-winning, SEO-friendly websites and mobile websites, in addition to search engine optimization, pay-per-click advertising and social media consulting services managed by fully trained Google AdWords Certified staff. Dealerskins' commitment and expertise ensure that dealers develop and maintain a strong online presence that optimizes the car shopper's experience while delivering more quality leads. For more information, visit

About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: lead generation, reputation management, online service scheduling and customer relationship management tools through Autobase; web sites, SEO and PPC through Dealerskins; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Learn more at or follow us at:

Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, travel, apartment rental, and employment industries. Please see


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Peyton Hoffman
Dominion Enterprises
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