Boxing Clever: See the building blocks of cloud infrastructure at the DatacenterDynamics Technology Park

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DCD London is to launch World’s largest display of containerised data centre infrastructure, with over 25,000 square feet of expo space allocated for portable, modular data centre solutions. Major infrastructure providers are already signed up.

DatacenterDynamics Converged, London ExCel, November 30th – December 1st 2011 will present the World’s first and largest Technology Park for containerised data centre infrastructure solutions.

“Modularity and containerisation are key concepts for the commoditisation of data centres: They are also rapidly becoming the building blocks of cloud infrastructure – making possible the rapid build-out of new facilities or the refurbishment and upgrade of existing stock,” said George Rockett, co-founder of DatacenterDynamics. ”Given the high capital cost of this type of infrastructure it is imperative that the data centre community gets an opportunity to kick their tyres, so to speak.”

Containerised solutions, which include power, cooling and IT modules, are offered by an increasing number of IT and data centre infrastructure vendors. In part, they provide an answer to the uncertainties which beset facility life, e.g., the speed at which IT evolves compared to the speed at which data centres can be developed. In today’s market, containers are one way in which companies can scale physical infrastructure to meet the high density needs of private Cloud environments.

Recently, high profile data centre users including Google and Microsoft have piloted facilities using containerised components. “Six manufacturers have already committed to displaying their containerised solutions in the Technology Park,” said George Rockett. “Visitors to DatacenterDynamics Converged in London can expect to see latest developments by Active Power and IBM, as well as major new product introductions for EMEA by Schneider Electric.”

The recently completed Data Center Industry Census, a survey of 5400 individuals involved in the data centre industry, identifies modularity as a key technology trend 2011 – 2012. Containerisation in part facilitates this trend, enabling lower cost and easy to deploy data centre solutions, which are also simple to operate to achieve high efficiency and low PUE. Plant supplied in ISO shipping containers is perhaps the most widely recognised form, although skid-mounted equipment and modular building infrastructure are also included.

As a peer-led conference, DatacenterDynamics Converged is able to objectively consider the benefits of factory engineered, modular solutions from the point of view of scalability, ease, speed and cost of deployment and transportability. For more details and to register for DatacenterDynamics Converged, ICC, London ExCel from November 30th – December 1st, please visit or call the organisers on +44 (0) 207 377 1907.

DatacenterDynamics Converged provides a leading forum for knowledge exchange and data centre peer networking. The event takes place at London’s ExCel, International Conference Centre on November 30th – December 1st with over 2000 delegates visiting and in excess of 90 companies displaying their products and services in the Expo. For more details please visit or call +44 (0)207 377 1907.

Press Contact:
Damien Wells
Spa Communications
+44 (0) 7900 302102


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Damien Wells
Spa Communications
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