Announces Grand Opening of First Retail Location in Ballston Spa, New York

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Popular online retailer now brings unique mix of showroom, catalog and web ordering for apparel, accessories and protective gear to the Capital District to satisfy local riding enthusiasts – and just in time for the holiday shopping season.

I’m so excited to be able to bring to the Capital District

Popular online retailer, announced today the grand opening of their first physical store location opening this month in the Carousel Village Plaza located at 2100 Doubleday Avenue (Route 50) in Ballston Spa, NY. The Grand Opening celebration will take place on October 29th from 11:00 AM to 9:00 PM and will include fun for all ages with refreshments, bounce rides for the little ones and give-aways such as an AFX helmet. Additionally, in recognition of Breast Cancer Awareness Month, the store will be raffling-off a family four-pack of tickets for the upcoming Arena Cross indoor motocross event at the Times Union Center with proceeds to benefit the Breast Cancer Foundation. This event is open to the public and all are encouraged to come out and join the fun.

Founded in 2010, has quickly gained popularity on the Web with their offering of head-to-toe apparel, accessories and protective gear for motorcycle, dirt bike, snowmobile and ATV enthusiasts. Carrying popular brands such as Arctiva, Icon, Thor, Moose, AFX and Nolan, the website’s success has driven Ballston Spa resident, Susan Curley to launch her first physical location.

“I’m so excited to be able to bring to the Capital District,” says Susan Curley, Owner and Founder. “When I began the online store a year ago, I was looking for a business that would enable me to stay home with my children but the enormous success of the website coupled with the large audience of consumers that I’ve found in this region, encouraged me to open a physical store right here in Ballston Spa”. Curley says that the location will offer a combination of store merchandise, showroom, catalog and web ordering to satisfy any consumer’s shopping preference. Conveniently located between Albany and Saratoga Springs, NY, the new store plans to serve north-country residents as far as Glens Falls and Lake George while offering an easy commute for Albany, Schenectady and Troy residents as well.

For more information about the Grand Opening Celebration or to learn more about, contact Susan Curley at (518) 885-8888 or visit


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