Televerde Offering a Comprehensive Data Quality Report Card

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For a limited time, Televerde is offering a complimentary, comprehensive deep-dive analysis of a company’s contact database plus actionable recommendations for data improvements.

Knowing the truth about the quality of your data is the first step toward improved performance of your demand creation and lead nurturing campaigns, higher conversion rates, more closed-won deals, and improved marketing campaign ROI.

For a limited time, Televerde is offering a complimentary, comprehensive deep-dive analysis of a company’s contact database plus actionable recommendations for data improvements. Televerde, a leading B2B provider of sales pipeline development solutions that drive increased revenue for its clients by integrating contact data, marketing automation and world-class tele services, promises that the analysis report will be an eye-opening, truth-telling experience.

The company’s complimentary Exactus™ Data Diagnostics Strategy Promotion is an opportunity to definitively identify and diagnose contact data quality issues. It reveals data gaps, scores the deliverability of email addresses, and advises where improvements are possible as well as how they can be achieved.

According to Shawn Dyer, Director of Data Strategies for Televerde, “Knowing the truth about the quality of your data is the first step toward improved performance of your demand creation and lead nurturing campaigns, higher conversion rates, more closed-won deals, and improved marketing campaign ROI.”

Marketers often fail to recognize the damaging impact that poor quality contact data has on otherwise well-planned demand creation and nurture programs. http://www.televerde.com/pdfs/Impact of Bad Data on Demand Creation.pdf [SiriusDecisions __title__ ] research reveals that organizations with average data quality practices typically experience data usability rates of only 75%. That means one-quarter of their contact records are inaccurate in some critical way so are basically unusable due to bad email addresses, incorrect phone numbers, wrong mailing addresses, outdated job titles, people who are no longer with the company, etc. In other words one-quarter of potential sales opportunities have slipped away even before demand creation programs have begun to take effect.

The longer data quality issues are ignored the worse the problem gets. According to SiriusDecisions, the cost of bad data that remains in the database is exacerbated. “Consider the 1-10-100 rule,” they advise. “It takes $1 to verify a record as it is entered, $10 to cleanse and de-dupe it, and $100 if nothing is done, as the ramifications of the mistakes are felt over and over again.”

According to Dyer, “It’s the equivalent of a bad data tax. But with improvements in a company’s data quality strategy, that ‘tax’ can be transformed into an annuity because data improvements at the front end of demand creation and nurture programs enable higher volumes of sales opportunities to convert throughout all stages of the sales pipeline.”

Televerde is extending its Data Diagnostics Strategy Promotion to an exclusive group of companies and it expires on Dec. 31, 2011. To find out if you qualify, learn more about the offer, and see a sample Data Diagnostics report, call +1 888-787-2829. Televerde’s Contact Data Quality and Sales Pipeline Conversion Calculator provides an opportunity to model a variety of provocative financial outcome scenarios for demand creation programs based on data quality and other sales pipeline average, strong and best practices.

Televerde is the leading B2B provider of sales pipeline development solutions that drive increased revenue for our clients by integrating contact data, marketing automation and world-class tele services. We identify new customers, accelerate and convert sales opportunities, and discover fresh, actionable market insight. The outcomes we produce are improved performance of your sales pipeline, net new top-line sales revenue growth, measurable return on marketing investments, and sales & marketing alignment. Call +1 888-787-2829 to learn more.

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Larry Fleischman