Inspired Global Healthcare Marketing Communications Innovation to Be Featured At Novel New York City Event on October 25, 2011

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Edelman, Ubiqi Health, MoTeCH, Zemoga and Ignite Health Among Presenters at First “Scratch, Sniff and Learn” Event Focusing on Mobile, Games for Health and More. Attendees Will Engage Deeply with the Innovators At Specially Prepared Exhibits During the Breakfast Session.

The Path of the Blue Eye Project ( today announced that its latest event “Scratch Sniff and Learn,” will take place on October 25, 2011 at the CUNY Graduate Center in New York City. Part of the Project’s unNiched(micro) series of breakfast networking and learning events, “Scratch, Sniff and Learn” will provide attendees with hands-on experience with the latest innovations in health marketing communications.

A diverse group of organizations will exhibit innovations in a number of areas, including mobile, the gamification of health and public health communications. Participants include Zemoga, Ubiqi Health, Fast Forward Health, MoTeCH and Ignite Health. In addition, the public relations consultancy Edelman will present new data from the latest installment of its Health Barometer, a global study examining how people are managing and seeking information related to health and wellness.

unNiched(micro) “Scratch, Sniff and Learn” will take place from 7:30 a.m. to 11:45 a.m. (Eastern). To learn more about the event and to reserve a seat, go to

About the Path of the Blue Eye Project

The Path of the Blue Eye Project ( is a global initiative designed to help health marketing communications professionals educate themselves, share knowledge and collaborate efficiently and effectively. The Project is powered by Enspektos, LLC (, a health marketing communications consultancy specializing in strategy, research and training.


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Jayme Hummer
Enspektos, LLC
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