PlaceWise Media Launches Shoptopia, the Largest Integrated Social and Digital Media Network Reaching Mall Shoppers

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Shoptopia Connects Advertisers with Mall Shoppers Before, During and After the Shopping Experience With Unique Consumer-Focused Content

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Shoptopia provides advertisers with a truly integrated media network that reaches shoppers through context-relevant content over an engaging interplay of mediums—all through a single media buy.

PlaceWise Media, LLC today announced the availability of its Shoptopia media network. The network is now available to brands, advertisers and media buyers that need to reach mall shoppers, and to malls that want to provide shoppers with relevant content through integrated media. Shoptopia, the largest integrated digital mall media network, leverages an established online, mobile, social and on-premise reach to interact with consumers before, during and after the shopping experience – accessible to advertisers through a single media buy.

Shoptopia offers brands, agencies, media partners, and media brokers cost effective, one-stop shopping with national reach. “Shoptopia is mall media reinvented,” said Mort Aaronson, chairman and CEO of PlaceWise Media. “Consumers are engaging with brands and shopping in new ways, and as a result they’re always making shopping decisions—even when they’re not in the store. Shoptopia addresses this new reality, providing advertisers with a truly integrated media network that reaches shoppers through context-relevant content over an engaging interplay of mediums—all through a single media buy.”

Brands in categories such as fashion, health and nutrition, entertainment, food and beverage, and consumer technology leverage Shoptopia to reach a broad set of mall shoppers. Shoptopia combines an existing national shopping center network of more than 300 malls with original lifestyle and fashion content to connect brands, retail centers and consumers. The growing shopper-focused network offers a turnkey media solution that includes highly measurable and targeted engagement along the online, mobile, social and on-premise touchpoints.

The integrated network reaches consumers throughout the shopper-marketing experience with:

  •     Online ad buys reach shoppers through video, ads, editorial and email.
  •     Mobile capabilities include location-based services, SMS, mobile web and streaming content.
  •     The social component of Shoptopia empowers the shopper through Facebook and Twitter with user-generated content and brand interaction.
  •     The on-premise reach is through experiential marketing, pop-up retail, broadcasts and live events.

For example, in a single buy with PlaceWise Media, advertisers can book in-store events across the country, place online ads, deliver pre-event emails to local consumers in target demographics, push location-based promotions to shoppers, manage in-store digital displays, interact with shoppers through QR codes, create loyalty programs and encourage interaction over social network sites.

“Shoppers want their advertising to be integrated; it’s the way they’re already consuming information—on an array of laptop, phone and tablet screens,” said Aaronson. “With this media network we’re delivering on the promise of integrated marketing; advertisers are going to be able to achieve—and measure— broadcast-level reach at online pricing.”

Advertisers can find media purchase options at http://www.placewise.com/buying-options.

About PlaceWise Media
PlaceWise Media (formerly Mallfinder) provides malls with an online, mobile, social and on-premise content network and advertisers with a one-stop, truly integrated ad buy that reaches shoppers before, during and after the shopping experience. Privately held and based in Denver, PlaceWise has serviced leading companies in the retail industry with interactive marketing services since 1997. Visit PlaceWise Media at http://www.placewise.com and http://www.facebook.com/placewise.

Editor’s note: For media interviews with Mort Aaronson, chairman and CEO of PlaceWise Media, contact Sarah Sparks at sarah(at)downingstreetcommunications(dot)com.

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Sarah Sparks
Downing Street Communications
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