Briggs Kia Announces that Kia Motors America's Music-Loving Hamsters Shuffle to LMFAO's Smash Hit "Party Rock Anthem"

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Trio of Hwamsters Roll Through A Futuristic Videogame World and Shocase the 2012 Soul's New Performance and Technology Enhancements

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The sales team at Briggs Kia - the leading Kia dealership in Topeka, KS and surrounding areas - love the new advertising campaign for Kia and are excited to be able to offer local residents great cars and crossovers at equally amazing prices. The new Kia Soul is especially well loved.

The evolution of the Soul continues with a new 60-second spot for the significantly refreshed 2012 Soul featuring the return of the hamsters and this summer's hottest song, "Party Rock Anthem," by electro-pop group LMFAO.

"The success and popularity of the Soul continues to grow and attract new customers to the Kia brand, and with music playing an important role in our marketing efforts it is the perfect time for the hamsters to return for a third installment featuring the infectious sounds of LMFAO's 'Party Rock Anthem' to highlight the 2012 Soul's new attributes," said Michael Sprague, vice president, marketing & communications, KMA.

"After just two model years, the Soul receives significant technology improvements for the 2012 model year and delivers class-leading power and fuel efficiency. Our new multifaceted campaign will continue to raise consumer awareness, perception and consideration for the Kia brand through online engagement, experiential activations and TV."

"Share Some Soul" is set in a dark, futuristic videogame world in which the hamsters turn a fierce battle between alien robots and humanoids into an interstellar dance party.

"LMFAO is striking both visually and sonically," said Jennifer Frommer, senior vice president, brand partnerships, Interscope.

"The same can be said about Kia and their Soul hamster campaigns. Together with the entire Kia Motors team we devised an integrated program tapping into the band's cultural phenomenon with their song of the summer "Party Rock Anthem."

Locals who want to learn more about the great 2012 Kia Soul or any of the other great new models in the 2011 or 2012 Kia lineup should stop by Briggs Kia - the premiere Kia dealership in Topeka, Kansas and surrounding areas. Their sales team is standing by to answer any questions consumers have about the new Kia Soul for 2012. They can even schedule a test drive of the new 2012 Soul or any of the other great models they have for sale.


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Eric Giroux
Briggs Kia
(785) 274-5117
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