New York, New York (PRWEB) October 20, 2011
The brainchild of the savvy and stylish duo Carla Holtze and Kimberly Skelton, Have to Have (“HTH”) launched officially today after a successful soft-launch in September during New York Fashion Week. As the first online lifestyle registry, HTH aims to revolutionize the way people save, share and shop for products online; the interactive platform streamlines online shopping and gifting by making it easy for shoppers to consolidate and organize items that they have to have from any retail site in one shopping cart, share their wishlists and discover amazing items that StyleSetters and others they are following, find online. Best of all, users receive personalized alerts when their desired items go on sale or a retailer offers a special incentive to purchase. “Have To Have empowers consumers to find and express their style, solicit feedback and buy in confidence for themselves and others, efficiently” states Holtze. “It’s about saving time and saving money.”
The co-founders leveraged their Columba Business School MBAs and their combined experience in technology, digital media, finance, e-commerce and sales to create a social commerce platform that allows users to curate their own wishlists and which enables retailers to gather the analytics to better serve their shoppers; it is an optimal platform for retailers and brands to market directly to shoppers in a way that is relevant and drives transactions. Skelton notes that HTH “offers a powerful platform for retailers and brands to showcase their products as well as acquire, engage and sell to consumers in a more personalized way, customizing their offerings and promotions”. It seems retailers agree as the rapidly growing number of retailers and brands attests -- at launch, HTH already has over 250 retail affiliate partners and participating brands, including Saks Fifth Avenue, Bloomingdales, Nordstrom, Harrods, Miss Selfridge, Amazon, TopShop, Yoox, Shopbop, Sephora, Tory Burch, Lacoste, Banana Republic, Gap, Reiss, Bonobos, Trina Turk, Rebecca Minkoff, Free People, Shanghai Tang, Natori, Athleta, Piperlime, James Perse, Vince Camuto, Asos, Blue Fly and more.
Always “in the know”, fashion influencers, tastemakers and StyleSetters already have joined HTH -- devotees include Vogue editor Alexandra Macon, international style icon and muse Michelle Harper, gifting expert Stephanie Newhouse, designer Nicole Romano, stylists Phillip Bloch, Lucy Sykes Rellie and Mia Morgan, accessories maven Filipa Fino, supermodel Maggie Rizer, Bloomberg’s Gigi Stone, entrepreneur Tatiana Platt, author Anisha Lakhani, fashionista Tinsley Mortimer and many more. Others can request an invitation for a free membership to HTH and also can create an account using Facebook, Twitter or Google. HTH harnesses the familiarity with these social networks to make HTH the ultimate shopping and gifting tool, combining their best aspects – the efficiency of Amazon’s wishlist with the sharing of Facebook and Twitter and the organization of iTunes.
Anticipating that everyone has to have Have To Have, the company will launch its mobile application later this Fall as the streamlining and convergence of commerce is a key theme for the company. For more information, see http://www.havetohave.com .