H. Beck, Inc. Launches Full Enterprise Integration of Laser App Software, Redtail Technology and SunGard’s Protegent, Providing Seamless Account Onboarding Solution

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Laser App Software, the leading provider of automated financial forms-filling and management software for the securities and insurance industries, today announced that H. Beck, Inc., the securities arm of The Capital Financial Group, has launched a full enterprise integration for online account opening which includes functionality from Laser App Software, Redtail Technology and SunGard’s Protegent. The systems provide brokers with better data aggregation, increased processing time and more efficient account onboarding.

Laser App Software, the leading provider of automated financial forms-filling and management software for the securities and insurance industries, today announced that H. Beck, Inc., the securities arm of The Capital Financial Group, has launched a full enterprise integration for online account opening which includes functionality from Laser App Software, Redtail Technology and SunGard’s Protegent. The systems provide brokers with better data aggregation, increased processing time and more efficient account onboarding.

The technology package expands on H. Beck’s existing relationships with Laser App and Redtail Technology. Previously, brokers could purchase an individual software license for Laser App, by which they could auto-populate H. Beck forms available in the Laser App Library. With Laser App Enterprise, this functionality will be widespread for use by all brokers and of particular benefit for a seamless transfer to SunGard’s Protegent? new account opening platform with minimal disruption for its representatives and clients. These technologies will be available to all representatives as a full enterprise integration as part of their monthly association fee.

Robert Powell, vice president of sales & marketing at Laser App, comments “H. Beck is a forward-thinking company with a commendable advisor-oriented approach to forms management and account opening. They have offered their account opening and clearing forms through Laser App’s library since 2003 to reduce not-in-good-order (NIGO) for the broker-dealer and increase productivity for their top producers. We are excited now that H Beck has taken its top-producer technology platform and extended it to the entire field force. We worked closely with H. Beck, Redtail and SunGard, to enhance the agent’s practice while creating the efficiencies the broker-dealer needs to stay competitive.”

Rex Gooch, director of product management for SunGard’s Protegent says, “Giving agents the tools they need to manage and control their data at the point of capture is critical. Our goal with the H. Beck technology package is to enhance the user experience, increase operational efficiencies, and provide better control management for the firm’s client and account data. Protegent’s integration with Laser App, as part of that package, has proven core to enhancing the user experience in order to provide a robust, operational broker-dealer platform to the industry.”

Brian McLaughlin, chief executive officer and chief technology officer of Redtail Technology adds, “This is a significant full enterprise integration that seamlessly ties together various solutions already in place at H. Beck. Rather than rebuilding and replacing existing systems, H. Beck has effortlessly tied together these solutions to achieve the expertise of specialized industry players in each vertical with the breadth and reach of an enterprise solution.”

Jim Dresslears, executive vice-president and chief operating officer at H. Beck adds, “We see online account opening as a strategic place to start in a larger initiative to provide straight-through processing of our forms. The account onboarding process is just one place we’re helping our agents to achieve that end. Our relationship with Laser App to date has helped us to improve our NIGO rate, and keep more accurate books and records by reducing errors on paperwork, such as client account forms, which become part of books and records. That is something we’d like to see extend to all paperwork.”
The Laser App library currently houses 26,083 forms, and this library continues to grow as insurance and securities companies alike realize the tremendous benefits available to streamline heavy paperwork processes.

About Laser App Software
Laser App Software creates products that combine state-of-the-art form-filling technology with our massive library of industry-related forms. Forms are maintained by us so insurance agents, registered reps and advisors can focus on their clients, rather than filling out paperwork. Founded in 1995 by insurance agent Ed Beggs, Laser App pioneered forms filling in the independent broker-dealer community and services over 100,000 users. In the same way Laser App allows reps to use their existing data to prefill forms, broker-dealers can also leverage the same data to prefill their back office and compliance systems. For more information on Laser App, visit http://www.laserapp.com

Trademark Information: SunGard, the SunGard logo and Protegent are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.

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Steph Johnson/Diana Kearns
Aspectus PR for Laser App
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