Orlando, Florida (PRWEB) October 20, 2011
Sundrop Mobile announced today that the Zinga Frozen Yogurt Franchise Group has committed to deploying Sundrop Mobile Loyalty to all of its corporate and franchise stores. Zinga is one of the fastest growing frozen yogurt concepts in the country with 5 open stores, 4 under construction, and 95 in development.
Sundrop Mobile Loyalty delivered dramatic results during an evaluation period in Zinga's store in Virginia. Results included over 8,800 new mobile registrations into their program in the first 90 days. In addition, the store's first SMS text broadcast offering new customers 20% off their next visit resulted in an 8% redemption rate over the 3 days of the promotion. Additional stores added to the evaluation experienced similarly strong registration and redemption rates to outbound marketing messages delivered via the Sundrop platform.
“Not only are we thrilled with the strong consumer adoption and response rates that Sundrop has been delivering, but our franchisees have all commented on the quality of Sundrop’s support and responsiveness to our special requests. We’re very pleased and look forward to a long-term relationship with Sundrop as our loyalty marketing partner,” said John Fitchett, President of Zinga.
“Zinga’s results are in-line with what our other quick service and quick casual customers experience when our POS-integrated program is properly implemented into their stores’ operations,” says Travis Priest, CEO of Sundrop Mobile. “Not only does it serve as a strong customer retention and motivation tool, but the social media components of our program help drive significant customer acquisition results as well.”
Sundrop Mobile Loyalty replaces plastic loyalty cards with customers' mobile phone numbers. Zinga operators can now focus solely on registering customers into their loyalty program at the point of purchase simply by collecting a mobile number: Sundrop manages the remainder of customer data collection automatically. Sundrop Mobile Loyalty automatically connects businesses with their customers via Facebook and Twitter; and provides rich analytics and ROI information via a closed loop marketing process to show operators what their marketing dollars are generating in business revenue.
Sundrop Mobile is a mobile marketing and loyalty solutions provider pioneering the “Social POS.” Sundrop’s “card-less” mobile loyalty program, uses a consumer’s mobile number as their "loyalty card," text messaging with email for data collection and communication, and seamlessly integrates social media and location-based services. Sundrop introduces merchants to their customers by helping merchants rapidly build large, opt-in customer databases at the point of sale and then enables merchants to market to these customers with targeted SMS text, email, voice, and social media communications while fully measuring the ROI of every campaign. http://www.sundropmobile.com
Established in 2011, Zinga! the “World's Best Frozen Yogurt", is a leader in the frozen yogurt and custom frozen soft-serve retail industry. Franchise restaurant savvy leadership who seek franchise restaurant savvy operators has fueled the company’s steady growth. John Fitchett joins Zinga Frozen Yogurt as the Company’s President with nearly 100 stores in development. John helped grow two of the fastest growing franchise groups in the world, Domino's Pizza and Quiznos, and is excited about making Zinga success number three. For more information about our company and franchise opportunities, visit http://www.zingafroyo.com