(PRWEB) October 19, 2011
Monetate, the leading provider of testing, targeting, and personalization solutions for websites, today announced that Rob Yoegel has joined the company as Content Marketing Director. Yoegel, a seasoned professional with over two decades experience in the publishing industry, will be responsible for leading Monetate’s content development and distribution initiatives.
“With Monetate, enterprise websites finally have the agility to deliver a unique customer experience free from IT complexity,” said Blair Lyon, VP of Marketing. "By sharing our best practices, winning campaigns and industry insights, Rob will create valuable educational content that helps the industry put an end to the one-size fits all web.”
Most recently, Rob was Vice President of e-Media at North American Publishing Company (NAPCO), a business-to-business and consumer enthusiast publishing company, where he led the publisher’s online division and played a lead role in all aspects of its online efforts including business development, content strategies, subscriber acquisition, design/usability, training, analytics and vendor relations. He will join the accomplished team at Monetate that is leading the way in improving the online experience for businesses and consumers.
“Content creation and marketing plays a very important role in Monetate’s thought leadership program,” said Yoegel. “I’m thrilled to be joining an outstanding team at Monetate and lead the implementation of vital content strategies that make a real impact for our customers.”