Wpromote Awarded FDA Contract To Provide Real-Time Social Media Monitoring

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Online Marketing Firm, Wpromote Wins Contract To Assist The FDA In Leveraging Current Technologies To Understand Relevant Topics From Consumers Across The Country

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We are excited to provide them with cutting-edge social media monitoring solutions and bring our years of expertise serving the commercial sector to the federal government, where we believe there is an enormous opportunity.

Five-time Inc. 500 Honoree and #1 ranked Search Engine Marketing Firm, Wpromote, was awarded a prime contract with the FDA Office of Planning & Analysis on September 14th, Order No. HHSF223201110110A. Wpromote will provide the FDA with real-time social media monitoring, to include metrics and in-depth tracking of mentions of the FDA and specific content of interest to the FDA. This vehicle has 4-additional option years and is valid through September 14, 2015.

Wpromote’s social media monitoring platform will continually collect relevant content across hundreds of millions of social media sites, including Facebook, Twitter, LinkedIn, YouTube, wikis, over 50 million blogs and blog hosts. The system uses multiple methods of data collection and provides basic support for 50+ languages. It features a powerful Filter Bar that will allow the FDA to segment collected data by one or more filters, including sites, media type, authors, author influence, sentiment, custom-defined tags, or country. The dashboards are automatically populated with data on a continuous basis and the FDA can trend, chart, graph, and visualize searches in ways that align with desired metrics and goals. The platform will allow the FDA to create new searches on-demand, as needed.

“Wpromote Government Services is thrilled to begin its work with the FDA,” says Wpromote Founder & CEO, Michael Mothner. “We are excited to provide them with cutting-edge social media monitoring solutions and bring our years of expertise serving the commercial sector to the federal government, where we believe there is an enormous opportunity.”

About Wpromote Government Services
Wpromote is an award-winning online advertising firm headquartered in El Segundo, CA. Founded in 2001 by Michael Mothner, Wpromote has helped over 37,000 clients grow their businesses online, including Bayer HealthCare, Vans, Toyota, Allied Van Lines, HP, Southern California Edison, Symantec, Fisher-Price and Universal Music Group. Wpromote now offers Government Services using innovative, proprietary social media monitoring tools, that can assist federal, state and local government agencies, the armed forces, and political campaigns track, benchmark and report on trends, interests, conversations and topics relevant to our clients.

About The FDA
The Food and Drug Administration is the federal agency that the public depends on for ensuring that food, human and veterinary drugs, biological products and medical devices, cosmetics, and electronic products that emit radiation are safe. The FDA is responsible for making sure that these products are represented honestly, accurately, and informatively to the public. They are also responsible for ensuring that the nation’s food supply is secure and fostering the development of medical products in response to emerging public health threats.

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Jamie Lane
Wpromote
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