New Social App That Lets Users Record and Share Sound Clips Introduced to Crowds of Apple Devotees Lined Up to Purchase iPhone 4S

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Yiip App for iPhone Lets You Broadcast Sound Clips Across Social Media Channels

The launch of the iPhone 4S, which brought out throngs of iPhone fans to Apple Stores worldwide over the weekend, became the perfect opportunity for one app developer to introduce their new application Yiip, which lets users broadcast sound clips across social media channels. With the iPhone 4S setting a sales record of 4 million sold in its first three days, Yiip CEO, Taylor Bollman and his team are seeing big potential in social voice messaging.

Launched in September, iPhone app Yiip enables users to share public messages up to 10 seconds long and private messages up to 25 seconds long. Messages are recorded via iPhone and easily shared on a “follow” system. Private groups can be set up for messaging between friends, and sound clips can be broadcast via Twitter and Facebook. Keywords from clips are added to create tags that make them searchable, and there is even a “library” to add a variety of sound effects.

While Yiip is ideal for anyone wanting to share personalized sound clips with their online communities, it also has huge potential for celebrities and other public figures who want to stay connected with those following them. With the upcoming presidential election, many social media experts predict that sound clips will be an important way for politicians to reach out to targeted groups of voters. As well, many businesses may begin utilizing Yiip to include sound into their social media marketing mix. And, customers may respond via Yiip to finally be “heard” via social media.

“Voice takes social sharing to a whole new level," says Bollman. ”It communicates personality in a way that is completely different than text. Whether you want to capture your child’s first words, the excitement of a baseball game, or your opinion on the latest news event, Yiip lets you share your sound bites with others – not unlike how you would share text or photos.”
Yiip is available free in the Apple App Store or at

About Yiip:
Yiip will, at last, reinvent messaging with the emotion, personality, and natural ease of voice, and make social voice messaging a core sharing medium. Yiip has been conscientiously crafted around the unique challenges and opportunities of voice. Why be limited to text? Be free to choose your medium according to your moment! With Yiip, we can, at last, have a social voice, fully, and finally, alive with personality, ambience, ease, and creativity. For more information, go to


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Julie Trade

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