Superbreak Reports Last Minute Demand for Attraction Breaks over October Half Term

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Superbreak, the UK’s leading short break provider, reports a last minute increase in demand for its attraction breaks as the October Half Term week approaches.

Superbreak, the Yorkshire based weekend breaks specialist, has reported an increase in demand for its family attraction breaks in the run up to the October Half Term break.

The tour operators’ on-going partnerships with leading UK theme park and attraction operators, coupled with the annual Halloween events held at many of the top theme parks throughout the half term week enable Superbreak to offer its customers both value and choice. Popular attraction breaks for 2011 include the return of the Fright Nights season at Thorpe Park and Scarefest celebrations at Alton Towers, as well as Scooby Doo Fireworks and a variety of Halloween themed activities at Legoland Windsor. For families looking for additional savings, the short break provider is also offering a Kids Go Free promotion at Warwick Castle with a 3* hotel and family tickets starting at £75.60 for a family of 4.

As with all Superbreak attraction breaks, customers can build their own short break experience by choosing from a range of hotels close to many of the top theme parks, including the popular Alton towers hotel, allowing customers the option of staying nearby or further afield. Customers can also add on return rail tickets from most UK stations to help make their family break more hassle-free.

Last year, almost 50,000 passengers travelled with Superbreak over the October half term period, with many taking advantage of the varied attraction break product offering and sales for 2011 are strong. This year, the tour operator reports a similar booking trend to 2010, with Legoland and Alton Towers 2 Day Passes the most popular choice amongst customers. The on-going partnerships with key theme park and attraction operators across the UK enable Superbreak to continue offering a range of budget family breaks and special promotions, including their popular Kids Go Free deal available at selected points throughout the year.

Online Marketing Manager at Superbreak, Khalid Amin, commented: “Our attraction break programme continues go from strength-to-strength, with many new exciting additions to the programme made this year. The long-standing partnerships we maintain we many of the UK and overseas key theme park and top visitor attractions continually allow us to provide our customers with the best in value and choice.”

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break. Based in York, England, Superbreak specialises in booking cheap weekend breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure for those searching for last minute hotel deals.

With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at The O2 arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:
Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
York, YO31 7RE
(01904) 436043
http://www.superbreak.com

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Khalid Amin
Superbreak
01904436043
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