DV Signage Adds POPSTYLE At Viscom 2011

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DV Signage Launches POPSTYLE, a dedicated digital merchandising solution for retailers, at Germany's Viscom 2011 Expo

Newly formed DV Signage Europe put themselves centre stage at the Viscom Retail Marketing Expo in Germany, with the launch of their latest retail digital merchandising concept - POPSTYLE.

POPSTYLE is an all-in-one, LCD-based digital merchandising solution created specifically for the Point Of Purchase (POP) industry - where the ability to engage consumers and drive sales in-store with animation and video is starting a revolution in retail fixture design.

POPSTYLE is uniquely lightweight and slimline, combining the very best in display technology with the very best in media player technology, in a simple cost-effective ‘drop-in’ moulded chassis. With no internal moving parts and non-Windows architecture, POPSTYLE offers lower cost and more reliable digital video presentation than any traditional DVD or PC-based alternatives.

Unlike an off-the-shelf picture frame, POPSTYLE is designed for 24/7 retail use. The 15” LCD display has been selected for optimum visibility in retail environments, with high brightness and extra wide viewing angle. There are no buttons to press and no set up required, video content fires up immediately when powered and the ultra-reliable solid state ViewStream media player guarantees 100,000 hours of quality, trouble-free playback.

For interactive and more complex kiosk solutions, the POPSTYLE products are offered with optional touch screens and other engagement devices (such as motion sensors, barcode readers, buttons and anti-theft cradles). All interactive selections are automatically recorded internally within the media player and can be collected for market feedback and field reporting.

"The response to POPSTYLE has been phenomenal,” commented Florian Goebel, Managing Director of DV Signage Europe at Viscom, “Brands and retailers definitely want video in their stores and at the point of sale, but have struggled to find good quality, reliable systems at the right price point. POPSTYLE ticks all those boxes and then throws in interactivity too..!”

The POPSTYLE enclosure is fully pre-configured and ready to be installed into any custom retail furniture, FSDU or shelf-edge promotional scheme. New video content is updated by simply inserting a USB stick and media is created and scheduled using DV Signage’s free DV-StudioLite playlist software.

With over 150,000 digital merchandising systems in the field, DV Signage is a proven supplier of retail media technology Its ViewStream and VideoFlyer products have been widely used in point of sale projects for high profile clients such as Proctor&Gamble, Nokia, L’Oreal, TAG Heuer, Hugo Boss, Unilever, Coca Cola, Philip Morris, Hasbro & Bosch.

For more information see: http://www.dvsignage.com/products/popstyle-home
About DV Signage

Established in 2011 out of Digital View Group (http://www.digitalview.com), DV Signage is a specialist provider of retail merchandizing and digital signage solutions.  Alongside its small format and shelf-edge solutions, DV Signage also manufactures a range of outdoor large format digital signage and wayfinding solutions. With over 150,000 signage solutions in the field, it is a market leader and renowned global innovator.

The company operates local sales and support worldwide from Morgan Hill in California, Munich in Germany, London, New York & Hong Kong.  Product is available through DV Signage’s specialist sales channels and traditional AV resellers.  For further information please visit http://www.dvsignage.com or contact:

USA: Bob Michaels: (408) 782 7773 - bob.michaels(at)dvsignage(dot)com
EU: Florian Goebel: +49 (0)891434752-0 - florian.goebel(at)dvsignage(dot)eu

About DV-Signage Products

DV-Signage products split the signage market into 4 main streams:

Video Presentation:
Signage systems designed for use in retail, showroom and museum applications. DV-Signage provides a range of embedded, robust & low cost solid state media players & integrated media displays for simple playback and interactive applications. Supported by free playlist creation and scheduling software, the ViewStreams & VideoFlyer products are the professional choice for full screen signage applications.

Advertising Systems:
Signage systems designed for out-of-home advertising, offering high definition playback and control across multiple sites for landscape and portrait advertising displays. Available in a range of display sizes and enclosures for videowall, indoor & outdoor usage.

Full Signage:
Signage systems designed for information and wayfinding - with mixed format graphics, RSS feeds & tickers. The line includes small and large LCD displays with embedded or separate media players, aligned with both enterprise and SaaS Content Management Software packages.

Professional Displays:
Displays from 10” to 70” specifically designed for 24/7 signage operation. All with options for touch screens, custom enclosures and the DisplayMark Image Validation technology.

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Richard Cobbold
Digital View Ltd
+44 (0)20 7631 2150
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