“HousingZone Deals’ narrow industry focus gives marketers the targeted audience they need to build awareness, drive sales and, most importantly, capture lifetime customers,” said Tony Mancini, Group Director-Principal for HousingZone parent SGC Horizon.
Chicago, IL (PRWEB) October 19, 2011
HousingZone Deals, the first-ever year-round industry vertical deal site, was launched today by HousingZone™, the leading online portal for home builders, remodelers and contractors, and Bizy™, operator of co-branded vertical industry deal sites and BizyDeal.com.
Consumer deal sites are powerful tools for brand marketers wishing to quickly introduce products and services to large general audiences, but until now no year-round deal site has offered business marketers access to an audience of highly qualified prospective customers within a single vertical industry.
“HousingZone Deals’ narrow industry focus gives marketers the targeted audience they need to build awareness, drive sales and, most importantly, capture lifetime customers,” said Tony Mancini, Group Director-Principal for HousingZone parent SGC Horizon. “HousingZone Deals is well-positioned to become a core component of any homebuilder industry marketing program.”
The first three deals to be available on HousingZone Deals are:
- Heatilator – 75% off of the environmentally friendly Pointe Fireplace (with choice of Front), the only pellet-burning fireplace on the market today.
- RemodelerBuzz – 56% off of a text message marketing platform that gives remodelers a powerful and convenient new marketing avenue.
- ReadyChat – 50% off of a live online chat service that turns website visitors into leads and turns those leads into customers.
Other deals for HousingZone's more than 145,000 e-mail recipients are expected to include doors, windows, faucets, locksets, lighting, roofing, construction software, home plans, decking and siding.
To complement industry-specific deals, HousingZone Deals also will feature general business-to-business deals from BizyDeal.com seller partners. To date, these partners have included LinkedIn, Experian, Constant Contact and Bally’s, as well as providers of trade show displays, telemarketing campaigns, texting platforms, virtual assistants and other value-added products and services.
“Industry associations, b2b publishers and trade shows are the perfect partners for vertical industry deal sites, as they have the targeted audiences marketers crave and the known advertiser base required to succeed from day one,” said Gary Slack, co-founder of Bizy and founder of the global business-to-business marketing services agency Slack and Company. “Bizy is at the forefront of online deals for industry verticals, having successfully run the first-ever industry trade show deal site and with several other co-branded industry deal sites in development.”
In May 2011, Bizy became the first deal provider to partner with an industry trade show, powering the National Restaurant Association’s successful NRA Show Daily Deals during its annual show in Chicago. In the coming weeks, Bizy expects to launch a co-branded deal site for the commercial construction industry and is in active discussions with many other vertical industry trade shows and publishers.
Bizy develops co-branded online business-to-business deal sites in concert with trade show producers and vertical business media companies and also operates BizyDeal, one of the world’s first b-to-b deal sites targeting the small business marketplace. Bizy was co-founded in March 2011 by Gary Slack, CEO of b-to-b marketing agency Slack and Company, and Lou Friedmann, former EVP of marketing for optionsXpress, the fastest growing online broker of the past decade.
About SGC Horizon
HousingZone is operated by SGC Horizon, the leading provider of information to the building and construction industry. SGC Horizon serves the infrastructure, equipment, residential and commercial construction markets with award-winning publications, dynamic websites and industry-leading events. SGC Horizon's brands include Professional Builder, Professional Remodeler, Custom Builder, HousingZone, Show Village, Building Design+Construction and Construction Equipment. SGC Horizon is a division of Scranton Gillette Communications (SGC), a 104-year-old privately owned business-to-business media company based in Arlington Heights, IL, with offices in Scottsdale, AZ.
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