Microsoft Brand Strategy Director to Lead Addison Whitney Expansion

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Global branding consultancy, Addison Whitney, is excited to announce the opening of their newest office location in Seattle, WA. The Seattle office joins Addison Whitney's other offices in Germany, Tokyo, San Francisco, New York City and their corporate headquarters in Charlotte, NC in providing world class branding and design services.

"Wendy is a uniquely qualified individual to lead our west coast expansion," said Brannon Cashion, President of Addison Whitney, "she is a great talent and visionary in brand strategy and development."

Global branding consultancy, Addison Whitney, is excited to announce the opening of their newest office location in Seattle, WA. The Seattle office joins Addison Whitney's other offices in Germany, Tokyo, San Francisco, New York City and their corporate headquarters in Charlotte, NC in providing world class branding and design services in the consumer, B2B, technology and pharmaceutical industries.

Over the past 20 years Addison Whitney has shared a long standing relationship with Microsoft. The new Pacific Northwest location will help broaden both the Microsoft relationship along with others in the area due to the increased project management and production efficiency Addison Whitney's clients will experience by the localized Pacific Northwest presence.

The Addison Whitney West office will be led and developed by Microsoft alum Wendy Wheeler Jacobs. Jacobs left her position as Director, Brand Strategy Team at Microsoft's Central Marketing Group to lead Addison Whitney West in Seattle and the west coast.

"Wendy is a uniquely qualified individual to lead our west coast expansion," said Brannon Cashion, President of Addison Whitney, "she is a great talent and visionary in brand strategy and development. Her impressive background and experience will help strengthen our relationship not only with Microsoft but the multitude of innovative companies located in the Pacific Northwest."

During her time at Microsoft Jacobs successfully drove a major reorganization of Microsoft's brand management team by creating a new vision, operating principles, and engagement model. She was frequently recognized for her work and won a number of awards. Her expertise in all facets of branding coupled with her leadership and management skills make her a dynamic addition to the Addison Whitney team.

For more information, or to schedule an interview, please call or e-mail Lizzy Guterma at 704-697-4055 or lizzy(dot)guterma(at)addisonwhitney(dot)com .

About Addison Whitney
Addison Whitney is a global, full-service brand consulting firm. Founded in 1991, the firm offers branding expertise in the areas of verbal branding, visual branding, brand strategy, and research and analysis. Clients come to Addison Whitney from industries including: consumer, technology, business to business, financial, hospitality and other market segments. Addison Whitney health, a specialized healthcare division of Addison Whitney, serves the branding needs of pharmaceutical, biotechnology, life science, and medical specialties. For more information, visit http://www.addisonwhitney.com.

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