East Coast Beer Co. Announces the Launch of its Second Brew

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Building onto their portfolio and love of beer, founders of the well-received pilsner - Beach Haus® Classic American Pilsner, Brian Ciriaco and John Merklin, announce the launch of their new seasonal beer, Winter Rental® Black Lager.

Building onto their portfolio and love of beer, founders of the well-received pilsner - Beach Haus® Classic American Pilsner, Brian Ciriaco and John Merklin, announce the launch of their new seasonal beer, Winter Rental® Black Lager. Winter Rental ® is inspired by the German Schwarzbier – a hearty, yet soft and elegant brew that brings comfort to the late Fall and Winter months. The lager will start distribution during the week of October 17th and will be available wherever Beach Haus® is sold in NJ and PA.

This seasonal lager is a darker beer with roasted malts and a hint of chocolate. Less hoppy than its predecessor Beach Haus®, Winter Rental® is yet another full-flavored, accessible style to add to the East Coast Beer Co. selection.

“We wanted to connect people with the shore in the Fall and Winter seasons as well,” said Merklin. “The winter rental lifestyle is as unique and enjoyable as any other. We think this too should be celebrated and are doing so through drink.”

The acceptance and welcoming of their flagship brew was powerful enough that it gave Brian and John the green light to start developing a new beer sooner than they anticipated.

“We shared our future plan with a lot of folks,” said Ciriaco. “Originally we thought about releasing our next beer in 2012, but the overwhelming response from people was that they wanted to see a new beer from us sooner. We began working on Winter Rental just after this past Christmas. We shared our early pilot brews with folks and the response was extremely positive.”

“Winter Rental® will be available during the colder months, allowing beer enthusiasts to enjoy this dark brew throughout the change in seasons” said Ciriaco. “We are confident that our fans will enjoy Winter Rental® as much as they have enjoyed Beach Haus® Classic American Pilsner.”

Last year when Ciriaco and Merklin launched not only the company, but also their first beer, Beach Haus® Classic American Pilsner, it seemed like the natural thing to do for the two friends. Now with the addition of Winter Rental® Black Lager to their portfolio they can set their sights on future styles and ways to celebrate the shore!

For more information about East Coast Beer Co., Beach Haus®, or the new lager, Winter Rental®, visit http://www.beachhausbeer.com.

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