Fatboy® Joins The VH1 Save The Music Foundation: Family Day

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A music expo featuring live performances, celebrity appearances and vibrant Fatboy® lounges

The Fatboy® family helps create an imaginative universe at the VH1 Save the Music Foundation's Family Day.

“The work the VH1 Save The Music Foundation does to underscore the significance of music education in our schools, is more than admirable and we look forward to working with them again on future projects,” said Paula Masters, President of Fatboy USA.

Fatboy® announced today they are participating in the VH1 Save The Music Foundation's Family Day, a family fun-day open to the public at the Anderson School at 100 West 77th Street in New York. On October 22, the free daylong festival will run from 10AM to 4PM and feature performances by Mat Kearney, HANSON, Hot Peas ‘N Butter, SafetySuit, The American Secrets a.k.a. the freecreditscore.com band and Brianna Kahane. Fatboy® originals, Fatboy® juniors, Fatboy® points and more will be there to provide a cozy, imaginative space for the VH1 Save The Music Foundation Family Day. The event aims to give children of all ages a stage to express their love of music, culture and creativity through an exciting interactive musical expo for rock friendly families. Proceeds from the event will help ensure that music is firmly a part of the core curriculum in public schools.

"We are thrilled to have the opportunity to work with the VH1 Save The Music Foundation,” said Paula Masters, President of Fatboy USA. “The work they do to underscore the significance of music education in our schools, is more than admirable and we look forward to working with them again on future projects.”

Throughout the day, friends and families will have the opportunity to play, learn, share and celebrate music in ways that will delight both your children and your inner child. Fatboy® will provide a fun and unique lounging experience for the children to sit back and take in all the adventure. The event will also feature a number of interactive activities including: an instrument discovery zone, Story Time on Fatboys presented by Simon + Schuster Children’s Publishing, a songwriting workshop presented by the Mizzy Jonas Family Foundation, a drum circle presented by NAMM, a meet-and-greet with most famous animated character, SpongeBob SquarePants, presented by Nickelodeon’s The Big Help, a Puppet Show, a student performance celebrating the 50th Anniversary of the West Side Story, and much more!

“We are very excited for the 2011 Family Day musical expo,” said Paul Cothran, Executive Director of the VH1 Save The Music Foundation. “It is an honor to have such amazing performers and sponsors supporting the Foundation. Their generosity will help us continue to raise awareness about the importance of music education in our nation’s schools.”

For more information on Family Day and how you can get involved please visit: http://www.vh1savethemusic.com.

About Fatboy®:
Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. The Dutch company has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy® brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products all designed in the name of a wonder-fuller life. Wrap yourself in the Fatboy® brand experience and share the legacy by visiting fatboyusa.com and facebook.com/FatboyUSA.

About VH1 Save The Music Foundation
The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education. To date, VH1 Save The Music has provided more than $48 million in new musical instruments to 1,800 public schools in more than 100 cities around the country, impacting the lives of over 1.8 million children. Current VH1 Save The Music Ambassadors include Amber Riley, Ciara, Jewel, John Legend, John Mayer, Jordin Sparks, Mathew Morrison, Kristin Chenoweth, Lifehouse and Sara Bareilles. Get involved at vh1savethemusic.com and follow us on twitter @vh1savethemusic.

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Paula Masters

Nick Carcaterra
VH1 Save The Music
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