According to Aptinet, Proper Web Content Management Tools are Key to a Successful Online Marketing Strategy

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Today those in charge of an organization's marketing are often responsible for the online strategy as well, but efforts can be hampered when the company website is not user friendly and requires the assistance of the IT professional or team. Waiting for that support can mean missing opportunities to get time-sensitive marketing information posted and updated on the site. Aptinet’s new WAVES2 Web Content Management System offers a solution.

WAVES2 is the web conent management solution (WCM) and CMS for mid-size businesses.

WAVES2, the Web Content Management solution for mid-size businesses

A proper web content management system should provide integrated functionality for marketers, business users, and information technology staff alike. The WAVES2 WCMS addresses this need.

Aptinet's new WAVES2 Web Content Management System offers marketers an effective solution to updating and initiating time-sensitive marketing messages without having to wait for the IT department.

Every day, the practice of online marketing (and a related website presence) is becoming more vital to the success of an organization. The marketers and business users who touch the site need complete access and control to update/promote/publish content, products and services, press releases, newsletters, and any other material relevant to customers and the market at large. And they need the ability to make those types of changes and updates instantly. One reason this level of control is imperative is because most competitors already have it, but more importantly because customers now fully expect it. Websites can no longer remain static. Rather, they must provide up-to-date information about products, services, differentiators, and goals in order to meet customer needs and expectations. The WAVES2 system, and its powerful widget library, can facilitate this.

The Proper Web Content Management System
A proper web content management system should provide integrated functionality for marketers, business users, and information technology staff alike. The WAVES2 WCMS ( enables these types of users to:

Create new pages: Add text, images, Flash objects, media files, and internal/external links with a few clicks of the mouse.

Use multiple graphic templates, employ multiple style sheets, add AJAX layers, and perform other tasks routinely handled by programming teams.

Optimize for search engines: Insert friendly URL’s, title tags, keywords, and other meta data so web pages can easily be crawled and found by Google and other top search engines.

Take advantage of a powerful widget library: Instantly add pre-programmed modules or “widgets” to web pages. The WAVES2 widget library includes features such as multimedia players, alternative navigation menus, various web forms, FAQ, press releases, news articles, RSS readers, iFrames, and many more. These elements can be added to a page as quickly as adding an image, and can be fully customized within the system.

Upload new electronic assets (video, images, objects, etc): Simply upload (via drag-and-drop) new digital assets to the system for simple accessibility when creating and editing pages.

Create forms and landing pages: Create landing pages and forms for marketing campaigns. Have site visitors land on relevant pages and clearly see the actions they are taking to access the information they are looking for, creating new leads for the business.

Create call-to-action buttons: Effortlessly create Call-to-Action buttons on any website to steer visitors to specific pages or resources on a site.

Insert social media options: Unlock the power of Social Media by placing sharing buttons on web pages. Additional social media aggregator tools enable marketing staff to leverage user-generated content from Social Media sites about products or services and highlight that content across the website.

Enable email capture and management: WAVES2 allows users to capture email addresses from forms, landing pages, e-newsletters, campaigns, et cetera, and organize them within a database so they can be used to target and segment visitors. WAVES2 also integrates with top email fulfillment services such as Constant Contact.

Create multiple websites: Create promotional sites, product sites, branded sites, or any type of new site from a central platform. Upload and manage multiple templates and style sheets to achieve varied looks throughout a web presence. Within WAVES2 WCMS, there is no limit to the number of distinct sites that exist under one account.

Enable multi-user capabilities: Enable staff members with specific roles to have direct access to the specific material they are tasked with. Delegate content management responsibilities to a wide range of staff, using the extremely flexible WAVES2 rights/roles/permissions system.

For those who are currently dealing with some of these issues and feel their online campaigns are not moving at the pace they expect or need them to, it is probably time to consider a a new web content management system. There are a number of systems out there, but marketers need to select one that is full-featured, supported, and affordable to ensure that the marketing team's objectives can be achieved.

Aptinet Inc. has locations in midtown Manhattan and Boston, and offers both in-person and online demonstrations of the WAVES2 WCMS for staff and CMS consultants. For more information call 917-408-6386 or 212-725-7255, send email to info(at)waves2(dot)com, or visit


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