Pure & Co. Exhibits Growth in Spite of Media’s Recession Fixation

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Pure HANDKNIT and Neon Buddha Clothing Lines Enjoying Profitable Sales Growth

Calling the media to back up its claims that the U.S. recession is showing no signs of coming to a close, Pure & Co. has recorded significant growth. Year-over-year bookings for the lifestyle clothing company demonstrated a 14.59% growth rate for August and 38.92% for September.

“No Growth in U.S. Retail Sales in August,” “Corporate Profit Growth Slows with Economy,” “Corporate Profits Set for Slowest Growth Since 2009 with Forecasts Dimming” – listening to all the negativity these recent media headlines portray is enough to lead even the most optimistic consumers to believe the country is mired in a downward financial spiral that shows no signs of ending. Pure & Co., the manufacturer of the Pure HANDKNIT and Neon Buddha clothing line, however, has been experiencing significant growth that tells another story.

What’s more, Pure & Co. is disproving this doom and gloom mentality in more ways than one. Not only is the company witnessing growth in its number of new customers, but it’s also enjoying a strong increase in the amount that its retailer base is buying.

Case in point, in comparing year to year bookings, the forward-thinking fashion label saw a 14.59% jump between August 2010’s already record breaking numbers and September 2011’s increase of 38.92% is taking the company to new heights. This uptick indicates that consumer sentiment may be nowhere near as dismal as the news industry is portraying it. In fact, these Pure & Co. figures suggest consumer confidence in certain marketplace realms, especially in online sales, fashion and high-ticket items.

Indeed, Business Insider made this bold prediction last week: “Black Friday 2011 Sales To Top $800 Million Online.” The Consumer Reports Sentiment Index also showed that consumers bought a number of high-ticket items in early October. And Target’s recent announcement that it would be entering the Canadian marketplace by buying more than 200 Zellers Inc. stores hints that this optimism may be extending into the bricks-and-mortar retail sphere as well.

All of these scenarios serve as solid indicators that the economy, although still weak, is growing steadily, with many analysts expecting that growth to continue to strengthen. “Our August and September booking numbers are proof positive that some retailers are still growing. Despite the stock market rollercoaster we’ve all been on and the lingering concern over a new recession, customers are still buying and we anticipate this trend to continue,” explains Lyn Baskett, Pure & Co.’s Vice President of Marketing.

For more information on the Pure HANDKNIT and Neon Buddha clothing pieces that have helped Pure & Co. record sizable growth, visit the company online at http://www.pureandco.com. Interested media may arrange a meeting with company management by calling (512) 502-1732.

About Pure & Co.
Pure & Co. brings together two forward-thinking fashion collections: Pure HANDKNIT and Neon Buddha. Since its debut collection in 1998, Pure HANDKNIT has been celebrating life’s rich craft of hand knitting. Each piece in this knitwear collection is handcrafted of 100% cotton by 4,500 women knitters in Thailand, thereby affording them opportunities to better their way of life while doing what they love. The inspiration behind the Neon Buddha line was the production of a lifestyle clothing collection for travel, home, work, yoga and the discerning active customer. Canadian designed, all of the collection’s products can be well worn for life’s adventures and are designed with a conscience, with sustainable practices incorporated into the collection. For more information, please visit http://www.pureandco.com and http://www.neonbuddha.net.

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Kristyn Moll
kristyn@avalon-comm.com
512-502-1732
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