Ugam Interactive Increases Competitive Intelligence Reporting

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PriceTrac provides sophisticated options for various employee roles.

Competitor Price Tracking Tool PriceTrac

Retail competitor price monitoring is used by a wide range of employee roles, from Junior Merchandisers to CFOs. With this in mind, Ugam Interactive redesigned its competitor monitoring solution, PriceTrac, to offer more report choices. The new release include usage reports for senior management, deeper assortment intelligence, and custom configuration. “We are continually evolving our products and growing our competitive intelligence line to meet and anticipate the needs of our retail partners,” said David Schoenfeld, VP Sales and Marketing. “We have the best data collection and reporting features available. Our customers include some of the largest online retailers who need accurate data when and how they want it”.

PriceTrac is part of Ugam Interactive’s Competitive Intelligence suite and provides competitor pricing, promotion, and assortment monitoring to support top retailers in their market position decisions. Last month Ugam Interactive announced the option for increased and on-demand data collection that is critical during peak selling seasons. PriceTrac is part of their growing competitive intelligence suite which also includes ContentTrac, a competitor online product monitoring solution.

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Nina Akindele

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