The Laundress New York Launches First Retail Outpost in Europe at Profumeria Mazzolari in Milan

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The Laundress Store in Milan

With our collection so large, it is an amazing opportunity to have such a prestigious retailer representing the brand and our vision in a shop and shop experience,” says, Lindsey J. Boyd, The Laundress New York Co-Founder.

New York, NY (PRWEB) October 21, 2011

The Laundress New York, a complete eco-friendly collection of home cleaning and laundry products, has unveiled their first European retail outpost at Profumeria Mazzolari in Milan. The historic perfumerie, known for carrying the most exclusive and innovative brands, is the only European retail location showcasing the company’s entire cleaning collection. The Laundress’ shop-in-shop will be fully-stocked with best-sellers such as, The Laundress Wool & Cashmere Shampoo, Delicate Wash and a Le Labo Rose 31 Detergent Collaboration. The retail partnership is a perfect pairing of the elegant and sophisticated brands and is part of The Laundress’ continued expansion in Europe.

"With our collection so large, it is an amazing opportunity to have such a prestigious retailer representing the brand and our vision in a shop and shop experience,” says Lindsey J. Boyd, The Laundress New York Co-Founder. “ We are so excited to offer the full Laundress concept of turning a domestic chore into a luxurious experience in Europe,” says, Gwen Whiting, The Laundress New York Co-Founder.

Following a press preview in Milan in early September, the store is now fully operational with other prestige shop-in-shops opening later this year. The Laundress is sold internationally in fine retailers such as: Bloomingdales in the U.S., Lane Crawford in Hong Kong and Isetan in Tokyo.

About The Laundress New York:
Lindsey J. Boyd and Gwen Whiting, co-founders of The Laundress®, created this eco-friendly line of laundry detergent, fabric and home care to take the chore out of cleaning and laundry. Lindsey and Gwen were both educated in Fiber Science, Textile and Apparel Management and Design at Cornell University. Their extensive professional experience at Chanel and Ralph Lauren, merged with their educational backgrounds, has created a unique knowledge and passion for fine fabrics, garment and home care.Each Laundress product is created with the most effective ingredients for each specific fabric and surface. The Laundress blends their 3x concentrate, non-toxic, biodegradable and allergen free formulas with their favorite scents. Turning a domestic chore into a luxurious experience.Today the laundry care line boasts more than 70 products including: detergents, fabric care, home cleaning products, tools and home storage. The Laundress products are available in more than 1,000 stores worldwide.

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