SCIP attendees inevitably come away with useful frameworks that they take back to their organizations to build upon for the coming year.
Williston, VT (PRWEB) October 25, 2011
SCIP (Strategic and Competitive Intelligence Professionals) summits are excellent ways to update CI skills and knowledge, while networking with peers, colleagues and gurus from all over the world. It is a vital event for competitive and strategic planning professionals. The conference sessions are highly informative and the networking opportunities are incomparable. SCIP attendees inevitably come away with useful frameworks that they take back to their organizations to build upon for the coming year.
The 2011 European SCIP Summit will be held in Vienna, Austria on November 8-10, 2011 at the Austria Center Vienna. The many Workshops and Breakout Sessions allow attendees to design a program that meets individual challenges.
Six all new tracks for 2011:
- Analysis Tools
- CI and Strategy
- CI Communication
- Gaining Influence for the CI Unit
- Innovation and the CI Process
- Structuring and Modifying a CI Unit
On Wednesday, Nov, 9, Erik Glitman, CEO, Fletcher/CSI will host the interactive session: Using Competitive Intelligence to Maximize Value Proposition Alignment
The session will discuss how companies can use competitive value proposition alignment to increase sales success, maximize revenue per sale, and create sustainable competitive advantage. Combining best CI practices in post sale evaluations, competitor monitoring, and customer profiling, effective value alignment can have a direct impact on company revenue and profitability. This session will discuss tools and techniques to build value proposition alignment into company strategic planning and tactical operations. Session attendees will learn how the alignment process has helped companies build market advantage and increase customer retention. Take Aways:
- A clear understanding of how aligning the offering value proposition to customer needs leads to increased sales success and higher profits.
- The basic tools used to build and maintain a value proposition alignment program.
- Methods used to evaluate competitive value propositions in the market and key benefits of understanding competitor offers.
Fletcher/CSI also sponsored the 2011 Asia Pacific SCIP Summit in Singapore on October 12-13, 2011, and also attended the SCIP Latin American Summit in Sao Paulo, Brazil on October 4-6.
Please visit us at http://www.fletchercsi.com to learn more about Fletcher/CSI and competitive intelligence consulting.
For over 20 years, Fletcher/CSI has been a trusted advisor to Fortune 1000 clients and the top choice provider of high impact competitive intelligence and strategy consulting services. We provide accurate and timely assessments of competitive positioning, milestone achievement, market conditions, strategic opportunities, and comprehensive competitive business solutions based on verified information.
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