"Your customers and prospects are an incredible source of information for your marketing programs. Not only do they help to build your brand, but your business as well." Mike Deuerling, aka MarketingDoc
Sheridan, IL (PRWEB) October 21, 2011
“I’ve been in the small business marketing field for over 25 years and have seen these struggles with my own eyes,” says Principal Mike Deuerling, of the Marketing Communications Group (MCG), in Sheridan IL. “When the economy is good, a company sees growth and there is no reason to change or target the marketing. On the other hand, when the economy turns south, a company struggles with growth and cut marketing expenditures.”
However, the recession that started in 2008, has impacted the way businesses market their services and products more than in past recessions. In fact, many economists believe that the employment crisis in this country today, initiated back in 2001.
In an analysis of our customers in the direct marketing and mail industry (http://www.dmcm.net) from 2008 to the present, found many issues hurting their revenue, but the three main marketing changes that impacted them the most were:
1. All companies, from the smallest to largest, must do a better job with their marketing. This includes their customer service, marketing team management, better coordination with the sales force and marketing, and using more integration with traditional and social media communication channels.
2. In order to compete in their market(s), a small business must focus more on learning their customer’s needs and wants, and how to react accordingly. They need to analyze and use this information to turn prospects into customers and increase customer purchases.
3. Customers are more vocal about their likes and dislikes. If a company does not react to either, the future for that company does not look so rosy, which leads to more layoffs. Successful small companies understand these issues and find strength by initiating a customer centered marketing strategy.
To help a small business precipitate these changes, MCG introduces an exclusive marketing assessment and analysis program to help businesses get on track for growth and sustainability. MCG calls this new, innovative program “Smart Start.” It is an analysis and assessment of a business’s present marketing management, sales activities, customer service and analysis, and customer contact management, just to name a few of the activities a small business must have for growth.
According to Mike Deuerling, the Smart Start program for growth is geared to expose present marketing deficiencies and recommend the necessary modifications to get the traction a company must have from marketing to succeed in today’s market.
The objective is to build marketing teamwork by getting everyone in the company to maintain a focus on their customer needs and service. It’s an analysis of what a company is doing right, wrong and what they need to add to make their marketing results reach a higher level.
Marketing Communications Group is a direct marketing agency for small business, teaching the value associated with the production of a customer-centric marketing strategy using customer profiles and customer content management to achieve company growth.
MCG was formed in 2004 as the publishing arm of Ad-Net DuPage which was an advertising and marketing agency for small businesses that debuted in 1984. Many of the early Ad-Net DuPage customers were family owned businesses and entrepreneurial that needed an affordable marketing agency for promoting their services to other potential customers in their market.
MCG started publishing a newsletter in 2003 titled Direct Mail Success that specializes in the direct marketing and mail communication channels to help small businesses grow their customer base. In 2009, another newsletter, titled On Target, debuted to help small businesses integrate the social marketing channels with traditional media, such as direct mail. Areas of specialization are in small businesses, the direct mail and print industry, technology and health care.
To learn more about MCG’s Smart Start, please visit http://www.marketingcommunicationsgroup.net or call Mike Deuerling, the MarketingDoc, at 800-251-3608 for additional information.