Phoenix, AZ (PRWEB) October 20, 2011
It’s no surprise that women will go to great lengths to have more luscious lashes. Now, a surprising product on the market proves to be so effective that even a prominent Phoenix plastic surgeon, Dr. John Bass, is getting on the bandwagon to tout its benefits.
According to Dr. Bass, the active ingredient in LATISSE® (bimatoprost ophthalmic solution) 0.03% was a long-standing glaucoma treatment. Soon, they discovered it had a fascinating, desirable side-affect; causing eyelashes to grow!
What happens is this. By the time people reach the age of 35, their eyelashes become thinner, lighter and fewer. This makes for some unhappy ladies who feel more attractive with long, thick lashes. By applying LATISSE® to their eyelashes nightly, the product actually lengthens the growing cycle of the hair follicles from the standard cycle of 2 ½ - 3 months to 4 months!
Because of this extended growing cycle, women begin to notice improvement after just two months, with maximum benefits reached in four months.
“When LATISSE® came out, I just thought it was the biggest scam, but after I’ve consistently seen the results in my patients, I’m now a believer! I’ve even seen patients who end up trimming their eyelashes or cutting back the dosage because it works so well”, says Dr. Bass.
LATISSE® is made by Allergan, the same maker as the popular BOTOX® Cosmetic and JUVÉDERM® products. Allergan stumbled upon this treatment in 2001 when it developed a medicated eye drop to treat elevated intraocular pressure. When patients began to grow longer, fuller and darker lashes while using the product, Allergan began to look into using the medication's active ingredient, bimatoprost, specifically for growing lashes. Following a clinical trial, LATISSE® was approved by the FDA in December of 2008.
Because Dr. Bass believes so strongly in the effectiveness of this product, he has joined the Speakers Bureau and become a Southwest Area Speaker for LATISSE®. In this role, Dr. Bass speaks to gatherings doctors, nurses and administrators from 30-40 doctors’ offices in order to educate them about the benefits of LATISSE® so that these health care providers may provide this product to their patients suffering from insufficient lashes.
Currently, there are approximately 500,000 users of LATISSE® in the United States which seems like a lot, but considering there are 3 – 4 million users of BOTOX® Cosmetic in the U.S., LATISSE® still has a lot of work to do to get the word out. Dr. Bass is happy to do his part in spreading the word of this amazing product which is giving women the longer, darker and fuller lashes they desire.
For information on getting LATISSE® from Dr. Bass, visit his website at http://www.jwbass.com.
About Dr. John Bass, M.D.:
Dr. Bass received his medical degree from the University of Missouri at Kansas City. He continued through five years of surgical training at the Phoenix Integrated Surgery Residency Program and two additional years of plastic surgery residency at St. Louis University Medical Center. Dr. Bass is a member of The American Society of Plastic Surgeons, The Lipoplasty Society of North America, The Maricopa Medical Society and The Arizona Medical Association. Dr. Bass has practiced plastic surgery in Arizona since 1989 and was name one of Phoenix’s “Top Docs” by Phoenix Magazine. For additional information, please visit: http://www.jwbass.com
Jason W. Jantzen
Phoenix Marketing Associates