House of Brides Announces its Saison Blanche Trunk Show Date

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House of Brides releases the date for the upcoming trunk show in October. The Couture salon in Chicago will host the designer show exclusively. The Saison Blanche Couture Trunk Show is Friday October 21st, Saturday October 22nd and Sunday October 23rd.

House of Brides

House of Brides

President Eva Buziecki said, “House of Brides Couture moved so our customers could get an exclusive shopping experience. The River North neighborhood offers boutique shopping without the tourist attractions of Michigan Avenue.”

House of Brides Couture is located in the River North neighborhood at 730 North Franklin Street, Suite 300, Chicago, Illinois. The trunk show will showcase the designer’s 2011 wedding dress collection, which will be on display for customers to view and try on. Special incentives are often offered during trunk shows.

Designers and retailers use trunk shows to preview and feature a collection. The term “trunk show” was coined from designers transporting their bridal gown samples in steamer trunks to studios.

The Couture bridal store was originally located on Michigan Avenue in the popular shopping district. The salon later moved to its current location in River North. President Eva Buziecki said, “House of Brides Couture moved so our customers could get an exclusive shopping experience. The River North neighborhood offers boutique shopping without the tourist attractions of Michigan Avenue.”

The salon is located at the corner of Franklin and Superior Avenues. As Brides enter the doors, they are presented with a vast showroom. The showroom has a loft feel with exposed brick and ductwork. The salon has a boutique feel with Gold tones and luxurious decor. Couture bridal dresses, jewelry and accessories are all on display with seating and staging areas on the perimeters of the showroom. A large bridesmaid and special occasion department is located at the back of the store.

Trunk shows are exclusive events where wedding dress samples are on display and are available for brides to view and try on. House of Brides specializes in Couture, exclusive and one-of-a-kind bridal gowns. Customers are catered to and served champagne and Hor d’oeuvres while shopping. The shows are by appointment only to ensure brides are given the ultimate experience with an expert sales consultant. Industry Consultant Dale Buziecki said, “The consultant dresses the bride from head to toe for the complete bridal look. They also bring the brides to the stage area to capitalize on the bridal experience.”

The Saison Blanche 2011 collection will be highlighted at the trunk show scheduled October 21st – 23rd. Popular styles from previous seasons will also be included. The bridal gowns offer traditional to contemporary styles, luxurious fabrics, exceptional fit and an emphasis on craftsmanship.

House of Brides trunk shows are by appointment only. The Saison Blanche Trunk Show is October 21st – 23rd. The show is available at the Couture salon in Chicago. Customers may call the salon at 312-475-0500 to arrange for an appointment.

To view ads in upcoming shows, visit the website at http://www.houseofbrides.com/TrunkShows.aspx

About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and has since grown to 10 Chicagoland stores and global E-Commerce website, http://www.houseofbrides.com. Millions of Brides and their wedding parties visit our salons and global website for over 30,000 wedding and special event products.

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