New York, NY (PRWEB) October 28, 2011
Marketers can’t BS college students—this new tech-savvy generation knows what it likes—and when they find a website they like, they are fiercely loyal. The new MyUniUni.com is precisely one such website.
Created by students, exclusively for students, what started out as a grassroots project based at Montreal’s Concordia University is expanding to campuses across Canada and the US. MyUniUni offers students (and students only) great deals on big-time, brand-name items, including fashion accessories, clothing, shoes, and more.
As illustrated in the box office hit The Social Network, student-only websites (like the early version of Facebook) will grow wildly—and organically—when they strike the right chord with students. Driven by an enthusiastic team of student representatives known as DPIOC’s (Direct Person on Campus) based at McGill, Cornell University and Ithaca College (to name just a few) MyUniUni is already a popular online shopping hub. It features an expanding inventory of 100 products from 13 top-flight suppliers.
The site is so popular for a reason: the prices are insane. With markdowns ranging from 40% to 60% off retail, the site’s crack student-management team works tirelessly to guarantee that all items are authentic. Additionally, they maintain the integrity of MyUniUni's discounts, which are limited to the particular campus only.
Students also appreciate the fact that only college students may utilize the site. (An authentic college email address is required to gain access.) Another selling point is the great deals the site offers: for example, one of MyUniUni’s suppliers, Belvada Cosmetics, offers mascara and other products regularly featured in major fashion magazines, and sold at popular brick-and-mortar retailers.
Behind the scenes at MyUniUni, all operations are manned by college students. From marketing to order fulfillment, shipping to promotions—students do it all!
Naturally the site is entrenched in the new social media websites, and maintains popular Facebook (http://www.Facebook.com/MyUniUni) and Twitter (http://www.Twitter.com/myUniUni) pages where students can network with other savvy-shoppers and get the scoop on up-to-the-minute deals.
College students like to get great deals—just like everyone else. The difference is, this demographic is incredibly tech-savvy, and when they find a site they like, they make sure their friends know about it, too. For this reason, and others, MyUniUni may just be the hottest new shopping site anywhere.
For more information contact Meyer Futersak at (718) 781-0549 or visit http://www.myuniuni.com.