Best Buy, MasterCard, AT&T, Isis, Samsung and PayPal Address Over 150 NFC Experts at NFC Payments USA

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On November 2-3, in Miami, over 150 NFC experts will convene for NFC Payments USA, the first event in North America to focus on the commercial rollout of NFC. Uniting payment solutions, financial institutions and MNOs, the conference will provide a much-needed forum for the industry to map out the best strategies for successful rollout.

“The addition of Best Buy and Walt Disney Parks and Resorts really tops off what is already a great event", said Helen Raff, General Manager of NFC Insight

On November 2-3, in Miami, over 150 NFC experts will convene for NFC Payments USA, the first event in North America to focus on the commercial rollout of NFC. Uniting payment solutions, financial institutions and MNOs, the conference will provide a much-needed forum for the industry to map out the best strategies for successful rollout.

In the last few weeks Best Buy and Walt Disney Parks & Resorts have been added to the speaker line-up. They’ll be joined by senior-level executives from AT&T, Fifth third Bank, Citigroup, American Express, ING DIRECT, Isis, Nokia, U.S. Bank, TD Bank, Rogers Communications, Samsung, PayPal and MasterCard.

For more information, including a list of attendees, click here: http://www.nfcinsight.com/paymentsusa/index.shtml

On the first day of the conference Stephanie Swain, Senior Financial Director for Best Buy will be delivering a presentation on how merchants view NFC payments. In this presentation she’ll be talking about how Best Buy have been analyzing mobile wallet initiatives. She’ll be explaining the objectives of merchants when it comes to NFC payments – what’s the payback for them? Swain hopes to provide attendees with insights into the most effective ways to work with merchants and promote merchant pick-up.

David Canora, Principal Technical Specialist for Walt Disney Parks & Resorts will also be participating in the conference, on a panel discussion entitled “Educating the Consumer – Getting it Right”. Canora will be joined by Dominic Venturo, Chief Innovation Officer for U.S. Bank Payment Systems and Todd Wilson, Business Integration Specialist for AT&T as they debate the best way to convey the benefits of NFC Payments to consumers – a key issue for the whole NFC ecosystem and a central theme of the conference.

Helen Raff, General Manager of NFC Insight, said “The addition of Best Buy and Walt Disney Parks and Resorts really tops off what is already a great event. By getting the merchants involved NFC Payments USA now features the entire NFC ecosystem. I’m really excited to have these speakers at the event and I can’t wait to hear what they have to say!”.

These merchants will be joined by financial institutions and MNOs for two days of panels, presentations and case-studies. With all stakeholder groups represented, the conference will address the role that merchants play in driving mass-scale NFC adoption, as well as other barriers to commercial rollout; overcoming interoperability issues, reaching critical mass, the best business models and forming effective partnerships between banks and MNO’s.

Other agenda highlights include presentations from James Anderson, Group Head, Senior Vice President Mobile, Emerging Payments for MasterCard Worldwide and David Messenger, Executive Vice President for American Express Company.

For more information, click here: http://www.nfcinsight.com/paymentsusa/index.shtml

Contact:

Helen Raff

General Manager
NFC Insight
Tel: +44 (0) 207 375 7582
Toll Free: +1 800 814 3459 ext. 7582
helen(at)nfcinsight(dot)com

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Helen Raff
NFC Insight
+44 (0) 207 375 7582
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