African Safari Website Launched to Capitalize on Consumer Trend of Using Social Media To Get Information on Products & Services

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MySafariLink.com, the social networking site for travelers who have been to Africa on safari and for those who wish to learn more about travel to Africa, has been launched to help the safari industry capitalize on the popularity of social media to market tour packages, guide services, lodges, game reserves and national parks.

The latest Social Media Report from Nielsen & Co. reveals that social media reaches nearly 80 percent of active U.S. Internet users – and 60 percent of these use social media sites to gather information on a product or service.

MySafariLink.com, the social networking site for travelers who have been to Africa on safari and for those who wish to learn more about travel to Africa, has been launched to help the safari industry capitalize on the popularity of social media to market tour packages, guide services, lodges, game reserves and national parks, according to Fred van der Neut, site founder.

“Research reveals what we’ve known for a long time – social media is a primary influencer when it comes to making a purchase decision on a product or service,” said van der Neut. “MySafariLink.com provides the African travel industry with an easy, economical way to reach this influential audience.”

The Nielsen research showed that 63 percent of social media users say consumer ratings are their preferred source for product information; 62 percent say that consumer reviews are a preferred source. By contrast, only 8 percent listed online advertising as a preferred source for product and service information.

At MySafariLink.com, consumers participate by sharing information on their African safari travel experiences, and are also able to rate and review products and services. Commercial safari industry users can post profiles of their operations, products and services on the site for free; a fee-based membership allows them to expand their presence on the site.

“After experiencing an African safari, visitors usually feel a very strong connection to Africa and want to share their safari experience with friends, stay in touch with their guides, and write reviews of the camps and lodges they visited,” said van der Neut. “MySafariLink.com was created to provide a venue where people can share their Africa experience -- and where the industry can interact to help encourage more people to experience the wonders of Africa.”

For more information, visit http://www.MySafariLink.com.

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Fred van der Neut
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