"Recession weary Americans are ready to celebrate Christmas again -- even if they have to spend less to do it."
Sandy, UT (PRWEB) October 24, 2011
Fifty-eight percent of Americans foresee a merrier Christmas in 2011 despite negative feelings about the economy. In the 12th annual survey of Christmas in America, commissioned by My Merry Christmas.com, several revealing details of how, and why, Christmas is celebrated emerge from a recession-weary American public.
"Since 2008 we've seen dramatic downward shifts in the attitudes about Christmas," said Jeff Westover, founder of My Merry Christmas.com. "Almost everything we tracked was tied to the economy. From employment to shopping, even attitudes about foods and decorating, all indicators pointed to a negative trend applied to Christmas. This year those attitudes appear to be shifting a bit and I think it is because folks have grown weary of the economy dictating their happiness with life events like Christmas."
For example, last year less than 12% of people felt they would spend more on Christmas decorations than the previous year. That number hasn't changed much -- just 14 percent feel that way in 2011. But, of those who said they will decorate in 2011 the number has jumped significantly from 56% to 71%.
"Money is startnig to separate its connection to Christmas activity," Westover said. "Folks are in the mood for Christmas this year. They're just going to watch how they spend their money in doing it. That means decorating with traditional stuff rather than buying new, baking things at home instead of going out to eat, listening to classic music versus buying new, using the old artificial tree instead of getting a new one. Dr. Seuss was right -- Christmas doesn't come from a store and this is the year Americans believe that."
Similar shifts about what people will "do" for Christmas versus how much they will spend is evident in many categories this Christmas -- from baking to crafting to seeking out Christmas online -- Christmas activity will be in style in 2011. For the complete report of the trends of Christmas in America 2011, please visit http://mymerrychristmas.com/library/christmas-present-4/christmas-in-america-2011-a-merrier-christmas-by-spending-less-275/.
About the Annual Survey of Christmas in America
The annual survey is conducted offline through personal interviews in seven geographical areas of the United States. This year the survey cities included Chicago, Illinois; San Francisco, California; Des Moines, Iowa; San Antonio, Texas; Green Bay, Wisconsin; Norfolk, Virginia; and Portland, Oregon. The survey was conducted in mid-September with 4794 people.
About My Merry Christmas.com
My Merry Christmas.com is the world's largest Christmas community and the Internet's longest ongoing celebration of Christmas. Celebrating 20 years since it was founded offline in 1991, My Merry Christmas.com has since established itself as the premiere Christmas destination online as a portal of all things Christmas with news, history, videos, downloads, wallpapers, how-to's, and movie and music reviews. The site is active year round with thousands of members who engage in countless Christmas related activities such as a gift exchange, a Christmas card exchange and a Christmas ornament exchange.
My Merry Christmas.com operates a year-round Christmas radio station and publishes a popular podcast with all original content. The site is DMOZ listed, quoted multiple times in Wikipedia, and draws an active audience from all over the world. The site has the world's oldest online Santa tracking tradition, dating back to 1991. My Merry Christmas anchors a network family of more than 40 Christmas-related websites known as the Merry Network.
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