Fitness as a Lifestyle – Not a Fad, Touted by New Internet Workout Equipment Store

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Founder of, Heather Strine, is proud to announce the launch of her fitness-centric Internet storefront. Customers who desire a healthier lifestyle are invited to browse through a comprehensive collection of Pilates, yoga, MMA, karate, boxing and sparring equipment, apparel, and accessories. For additional information about effective fitness routines, visit the site’s new blog.

Web entrepreneur Heather Strine is pleased to debut her fitness focused online store, The new site carries an impressive array of Pilates, yoga, MMA, boxing and sparring equipment, apparel, and accessories.

“I was a dancer for 12 years and after I stopped dancing those muscles turned to flab,” said Strine. “At the time, I was a single mom and I wanted a fast, effective routine that I could do each day. I found success with many of the same products I now offer on my site.”

Get lean and toned, and improve balance through the practice of Pilates. At customers can purchase quality foam rollers, balance trainers, stretch bands, and Pilates mat equipment. Likewise, discounts are offered on Everlast fitness balls, foam wedges, and Nature Collection yoga mats. Instructional DVDs for both disciplines, suitable for varying fitness levels, are available.

“It’s really about finding what works best for the exerciser - not a fad, but a way of life,” said Strine.

For a high octane workout, MMA, karate, or boxing may do just the trick. To protect the body during intense workouts, customers should consider purchasing elbow, knee, and groin guards. Amateur boxing headgear, boxing gloves, and Muay Thai style gloves are must-haves. Channel aggression into punches and kicks directed at a Bully Opponent bag, EverFlex standing punching bag, hanging MMA teardrop heavy bag, or an original Wavemaster sparring bag.

“These bags are highly discounted on my web page,” said Strine. “You can do so many different workouts with them: you can workout your arms, your abs, your legs by kicking…there’s not a body part you cannot workout with one of those.”

Customer satisfaction is of the utmost importance at Each piece of equipment, apparel, and DVD has been screened for quality and affordability. If a consumer cannot find what they want on the site, then Strine will personally find that item – even if it means the customer ultimately purchases elsewhere. Feedback is always welcome and responded to in a timely manner by a friendly, knowledgeable staff member.

“Just because it’s a web business doesn’t mean it needs to be impersonal,” said Strine. “I care about my customers; there aren’t a lot of web business owners out there who take the time to speak directly to the customer.”

To learn more about various genres of fitness training, visit the site’s brand new blog,

About the Company: – a division of Get Fit and Healthy, LLC – is owned and operated by web entrepreneur Heather Strine.

Heather Strine
(603) 545-7428

iePlexus, Inc.

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