Mobile Web Up Launches ‘Mobilize’ Proprietary Web Software Platform

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Desktop sites optimized for the mobile web through whole-site solution

"The Mobilize platform is designed to help businesses lead the mobile marketplace by establishing their company where their prospects live, research and make decisions,” said Aaron Maxwell, president and founder of Mobile Web Up

Mobile Web Up, a San Francisco-based mobile solutions company, announced today the launch of Mobilize by Mobile Web Up, a proprietary software solution that allows the company to build and service mobile websites for companies of all sizes.

“Mobilize by Mobile Web Up allows us to mobilize websites as part of a whole-site solution, which means customer’s existing, desktop-friendly web presence is translated into a mobile version that automatically updates as changes are made to the desktop site,” said Aaron Maxwell, president and founder of Mobile Web Up.

The proprietary software has been in development since 2010.

According to a July 2011 study by Nielsen, 40 percent of mobile consumers in the U.S. now have smartphones and are spending 54 percent more time on the mobile web compared to just a year ago. Add to that one-third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment, and it’s obvious that to compete, companies now need to reach consumers everywhere and anywhere they spend time – on their smartphones and on the go.

Companies assessing options for entering the mobile space are first met with deciding whether to develop a site solution in-house or contract with an agency for managed services. Those without technical expertise and development resources must then assess a wide range of managed service offerings to decide what fits best within budget and development goals.

“With more than five billion mobile devices in use worldwide, the mobile web is growing four times as fast as the Internet,” explained Maxwell. “The Mobilize platform is designed to help businesses lead the mobile marketplace by establishing their company where their prospects live, research and make decisions.”

About Mobile Web Up
Mobile Web Up was founded in 2009 by Aaron Maxwell, a Silicon Valley-area engineer and open source software developer. The company’s guiding intention is to increase the financial success of client businesses by extending their web presence to the fast-growing mobile web. To learn more about Mobilize by Mobile Web Up visit http://www.mobilewebup.com or call (877) 707-6624.

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Jennifer Malleo

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