New Lingerie Writers on the Lingerie Journal

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Online lingerie trade publication @lingeriejournal recruits writer Kathryn Kemp-Griffin and copywriter Holly Jackson as new contributors

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TheLingerieJournal.com

We're excited to have these two new, talented writers - Luis Paredes, publisher

Two new writers join the Lingerie Journal's (TLJ) growing contributor roster and includes the lingerie news site's second overseas correspondent.

Kathryn Kemp-Griffin joins the Lingerie Journal from Paris and will write about all aspects of lingerie from the perspective of a designer and retailer.

"Kathryn is a great writer and gives our readers access to all that's happening in Paris and Europe," said Luis Paredes, publisher of the Lingerie Journal. "She will interview and profile designers and brands based in Paris as well. So we're very excited to have her on board."

Kathryn founded the lingerie company Soyelle in 1993. After selling Soyelle in 2009, Kathryn founded Pink Bra Bazaar, a lingerie charity dedicated to raising money and awareness for breast cancer (http://www.pinkbrabazaar.org). Kathryn also organizes exclusive lingerie tours in Paris as an unusual alternative to the regular tourist attractions.

Also joining TLJ is Holly Jackson, a professional copywriter who runs her own lingerie blog and copy writing business called the Full Figured Chest. Holly will write on a variety of lingerie subjects and business-related features.

"With Holly, the Lingerie Journal has a writer that understands how the written word can help businesses. She recently wrote an article on the importance of product descriptions and how a well written product description can help fuel a sale," noted Paredes.

Holly has been a copywriter since 2008 and worked on national level ad campaigns as well as with small brands. Her services include Product description packages, newsletter and mailing list content creation, ghost blogging, and help creating press releases.

"Businesses underestimate the importance of a well-written campaign to communicate a product or service. Holly can help with that and she is the number one copywriter we recommend to lingerie retailers and brands looking for help with their content. She has an encyclopedia knowledge of lingerie, is passionate about the industry and has the experience needed to help retailers and brands improve their content and make sales," noted Paredes.

Articles from both writers are now online on the Lingerie Journal.

The Lingerie Journal is the leading US-based online trade publication for the lingerie industry. In addition to the addition of two new contributors, the site also recently launched a wholesale lingerie directory. Paredes encourages lingerie companies to list themselves on the Lingerie Journal's upcoming wholesale lingerie directory. "It's free to register and you'll be part of a directory and website actively searched by wholesale buyers," he added.

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Luis Paredes
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