Zurick, Switzerland (PRWEB) October 24, 2011
Kenyan world champion distance runner Tegla Loroup, who won her first race in 1988 running barefoot, and did not own her first pair of running shoes until she was 16 years-old, will return to site of one of her greatest victories, the 2011 ING New York City Marathon on November 6 sporting a new shoe – the On running shoes developed by Swiss engineers and world champion triathlete Olivier Bernhard.
“I look forward to returning to New York City,” said Loroupe. “Thanks to my friend Olivier I have found a new running shoe that feels great on my feet. I can’t wait to introduce the On running shoe to the running community.”
In addition to running the grueling 26.2 mile course through New York City’s five boroughs in her On Cloudsurfers, Loroupe will also make a pair of promotional appearances for the new shoe brand which is available at more than 100 specialty running stores and Foot Locker. She will appear on Thursday Nov. 3 from 3-4 pm at the NYC Marathon Expo at the Jacob Javitz Convention Center Expo (Foot Locker Booth) and on Nov, 4 from 11:00 a.m. – Noon at Foot Locker located at 120 West 34th Street in New York City.
In 1994, Loroupe shocked the running world by winning the New York City Marathon in her first major marathon. The first-ever African woman to win in New York made it back-to-back titles in 1995. For the next decade she would be one of the most dominant runners in the world, capturing gold medals in the Goodwill Games, winning three world half-marathons as well as marathon titles in Rome, London, Berlin, Rotterdam, Lausanne and more. She set numerous world records and still holds them for 20, 25 and 30 km.
In 2003, she began planning for her post-running career with the creation of the Tegla Loroupe Peace Foundation (http://www.teglapeacefoundation.org). The organization uses sport to achieve social interaction between the warring communities in her native Africa. She was named a United Nations Ambassador of Sport by Kofi Annan in 2006 and an International Sports Ambassador for the IAAF and UNICEF.
The Science Behind On
Built on patented Swiss technology, On running shoes are intended for marathoners, triathletes and casual runners who want to run light and fast. Only a year after its launch, On is now available at leading U.S. specialty running stores and select Foot Locker locations. For a list of retailers, visit http://www.on-running.com.
The patented CloudTec™ 3D cushioning system combines superior shock absorption with a strong and more effective push-off. The result is less impact and greater speed. When the shoes were put to the test by the Swiss Federal Institute of Technology (ETH), subjects could save essential energy to run faster. For a complete copy of the study, visit http://www.on-running.com/research.
On’s edge over traditional running shoes is simple physics: Running exposes the foot to both vertical and horizontal forces. Traditional running shoes only absorb the vertical impact (typically by compressing some form of rubber, gel or air pad), but leave the athlete exposed to the horizontal – or forward-pushing – impact. This increases the risk of muscular breakdown and associated injuries. On’s CloudTec™ system absorbs both vertical and horizontal forces by a radical new design: three-dimensional (3D) elements in the outsole made of 13 highly flexible rubber elements that On calls “clouds”.
In addition to Loroupe, many other professional athletes have switched to On including; Scott Molina (U.S), Erin Baker (NZ), Eva Dollinger (AT), Mirjam Weerd (Holland), Scott Neyedli (Scottland), Toby Radcliffe (UK), Kevin Collington (U.S) and many others.
On Inc. is a rapidly growing sports company based in Zurich, Switzerland. The On running shoe has already won the *ispo BrandNew Award for innovation in sports and is nominated for several design awards. The unique Cloudtec™ outsole technology has been granted international patents. One year after market launch, On is available at more than 400 specialist running retailers in 16 countries across Europe, the U.S. and Asia-Pacific. For more information visit http://www.on-running.com or http://www.facebook.com/onrunning.