Launches Today to Provide Resources for Adults Seeking Home Health Care Services for Aging Parents

Share Article, a New Online Resource, Provides Families with Caregiving Tools and Senior Care Solutions

Launched today, provides families with information and tools to make it easier for them to manage in-home care for their aging or sick relatives. This user-friendly website provides online resources and tools to help families determine the type of care their loved ones need, connects them with qualified senior care agencies in their local community and helps them manage their home care remotely and cost-effectively.

A recent Gallup poll showed that one in six Americans who work full- or part-time also care for an elderly or disabled relative or friend. These numbers signal a shift in our society that will increasingly impact more families as the 85-plus population continues to be the fastest growing segment in the U.S.

“The responsibility of caring for older or sick relatives is falling on adult children who don’t have the necessary resources or knowledge to make informed decisions about home health care,” said Tom Knox, chief executive officer of “The senior care industry is fragmented, so people often don’t know where to turn for support. provides families with a single-source of information to help them make informed decisions about inhome care.”

The site offers detailed information and resources to help families take care of their aging loved ones, including:

  •     A variety of free tools and resources, including telephone medication and appointment reminders and a medication risk assessment
  •     Free senior care assessment helps families helps families develop a caregiving game plan
  •     Listing of caregiving agencies throughout the United States, to help families find local caregiving agencies
  •     News and information about the state of aging and caregiving
  •     A weekly caregiving blog that will provide families with helpful information
  •     Quick-tip videos that address issues that impact families and their loved ones

While there are more than 17,000 home care agencies in the U.S., caregiving information and resources are not always easy to find. Finding the right care is time consuming, and it can cost families both financially and emotionally. A recent study found that the estimated economic value of family caregivers was approximately $450 billion in 2009, up 20 percent from an estimated $375 billion in 2007.

The rapid growth of technology has enabled to develop an online platform that allows families to access tools and information that make caregiving for elderly loved one easier. According to the National Alliance for Caregiving’s study, e-Connected Family Caregiver: Bringing Caregiving into the 21st Century, caregivers recognize that technology benefits both them and their care recipients. For the caregiver, technology improves efficiency, and makes the logistics of caregiving easier. It also makes the care recipient feel safer, increasing the caregiver’s feelings of effectiveness and reducing stress.

“As the demand for these resources continues to increase, we’ll see more technological advancements specifically for elder care,” said Knox. “ is uniquely positioned to meet this growing demand, one that traditional home care services cannot provide. We will continue to expand its channels to address unmet needs and give families the peace-of-mind they desperately seek.”

About is a web-based company that makes finding and managing inhome care for seniors easy and affordable. Headquartered in Virginia Beach, Va., was created by combining the best practices of a bricks and mortar home care agency with the latest technological tools, to provide families and caregivers with one trusted source of information and database of resources. Its unique approach equips family members to partner with caregivers directly and to seamlessly manage the care process for their loved ones digitally.


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Joel Johnson

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