I wanted to get whiskey out of the middle-aged living room and onto the beach and into clubs, which is why Kansas is equally terrific on the rocks and in cocktails—and on any thumping dance floor.
New York, NY (PRWEB) October 24, 2011
Fabulous American Beverages, a new, independent beverage alcohol supplier, today announced the launch of its first brand, Kansas Spirit Whiskey.
Founded in 2009 by Paul Goldman, Fabulous American Beverages’ mission was to create whiskey that would appeal equally to men and women who typically enjoy vodka--a new whiskey for the new whiskey drinker. The result is Kansas Clean Distilled Spirit Whiskey, a clean, crisp whiskey that breaks new ground in the whiskey category, both in the way it’s created and in its startling approachability.
Goldman, who has a background in marketing and advertising says: “I was in London at a bar with my wife. She ordered a vodka drink and I suggested she be more daring and order a whiskey. She replied that whiskey was for old men and it wasn’t cool. That was my call to action.”
Kansas Clean Distilled Spirit Whiskey begins with winter wheat which provides a softer alternative to the corn used in most American whiskey. And, unlike many whiskies, Kansas is column distilled rather than pot distilled resulting in a spirit of flawlessly smooth character. The process is completed when this remarkably fresh spirit is married to premium aged whiskey.
Kansas Spirit Whiskey is new category of whiskey in taste as well--a bit of personality, yet enticingly clean and approachable. Goldman adds, “I wanted to get whiskey out of the middle-aged living room and onto the beach and into clubs, which is why Kansas is equally terrific on the rocks and in cocktails—and on any thumping dance floor.”
Kansas Spirit Whiskey launched in September in Kansas and Missouri with Glazer’s as the wholesaler in both markets. Savvy Drinks provides Fabulous American Beverages with brand management, marketing and public relations services. “We have a spectacularly experienced team in place and we’re excited to be with one of the foremost distributors in the country in our very first markets,” said Goldman. Kansas Spirit Whiskey will roll out in select markets over the next 12 months.
More About Fabulous American Beverages
Founded in 2009, Fabulous American Beverages is a producer and marketer of finely crafted spirits. Its first product is Kansas Spirit Whiskey, 40% ABV, SRP $29.99.