To Jay Conrad Levinson, father of Guerrilla Marketing, a huge congratulations is well-deserved – As well as a gigantic THANK YOU from the vast sea of his passionate, successful Guerrilla Marketing followers.
(PRWEB) October 21, 2011
Jay Conrad Levinson is the father of the best-selling marketing series in history, “Guerrilla Marketing”. Guerrilla Marketing has swiftly blossomed into a series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for individuals to spend less, get more, and achieve substantial profits. As an author, Jay has published more than 27 business books, many of them best-selling. His guerrilla marketing concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
Like any grand accomplishment, Guerrilla Marketing didn’t blossom overnight. From teaching at the extension division of the University of California in Berkeley to stepping in as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising, Jay Conrad Levinson’s many life experiences helped the process along by giving him the knowledge and the know-how he has since used to guide millions of Guerrilla Marketing followers to success.
Guerrilla Marketing International, with Jay Conrad Levinson as Chairman, is a marketing partner of both Adobe and Apple. When you consider that Jay has also served on the Microsoft Small Business Counsil and the 3Com Small Business Advisory Board, and that he has written a monthly column for Entreprenuer Magazine, articles for Inc. Magazine and columns published monthly on the Microsoft website, his track record can be a little overwhelming. That being said, his most recent accomplishment, the release of “Guerrilla Marketing Remix: The Best of Guerrilla Marketing”, steps right up to the plate.
Co-authored with 28 of Jay’s carefully-selected Guerrilla Marketing associates, “Guerrilla Marketing Remix” promises that readers can expect to see contributions from other familiar names such as Seth Godin (author, Lynchpin: Are You Indispensable?) and Wendy Stevens (Coach, speaker, CEO of Local Guerrilla Marketing), each chiming in on a chapter of their own specialty. While Jay Conrad Levinson’s unique tone and base message still come through as warm and inspiring as ever, many of the Guerrilla Marketing tactics have changed and become far more bottom-line accountable. Low cost, creative approaches to guerrilla marketing that knock previous results out of the park can also be expected, and with a five-star review on Amazon.com, readers will undoubtedly be pleased with their book-buying investment. To Jay Conrad Levinson, father of Guerrilla Marketing, a huge congratulations is well-deserved – As well as a gigantic "Thank You" from the vast sea of his passionate, successful Guerrilla Marketing followers.