D.I.Y. Winter Boots Reinvent UGG Boots Industry

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Aukoala, a company for high quality sheepskin boots, releases its new designer boots for the Uggs fashion industry. Their "Convert" D.I.Y. (do-it-yourself) winter boot revolutionizes the way people wear sheepskin Uggs.

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For many people, fashion is a means of self-expression. Each day brings new experiences, new emotions, and memories. I wanted to invent a boot that expresses these feelings visually and artistically.

Aukoala Australia, an Australian based footwear company, unveils a new concept for the fashion industry, specializing in real sheepskin production. Their D.I.Y. boot is the first Ugg that lets customers put their own aesthetic into their winter boot. The sheepskin boot is a classic Ugg that features a special clasp allowing you to interchange fashion pieces according to your personal taste. The D.I.Y uggs offer a wide range of interchangeable parts, ranging from fringe and feathers, to jewels and crystals.

“I wanted to create a line that enables our customers to feel more connected to what they wear,” says, Audrey Gordon, chief designer for the Aukoala winter boot.

“For many people, fashion is a means of self-expression. Each day brings new experiences, new emotions, and memories. I wanted to invent a boot that expresses these feelings visually and artistically.”

The D.I.Y. boot, which Gordon named the Aukoala “Convert” is not just one sheepskin boot. “The ‘Convert’ is many winter boots in one”, says Sophia Schmidt, an Aukoala fan from Venice Beach, California. “The super comfy sheepskin boot is my staple piece and then I get to create a new boot each day to match my outfit. I love these Ugg boots!”

Aukoala just released the D.I.Y. “Convert” last month and already sales are higher than what the company anticipated. “We had to increase production this week to meet the demand,” says, Geoffrey R, owner of Aukoala.

The new D.I.Y. “Convert” can be found on the company website, http://www.aukoala.com/.

Visit the site’s Blog to gain access to tips and ideas on what to wear and how to make the most of your D.I.Y. “Convert”.

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Rodger R.
Aukoala
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