FIU Students Start Internship at Local Internet Marketing Company

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Efforts aimed at battling post-graduation unemployment rate

Five of the six FIU interns at Optimum7

"...the unemployment rate for individuals with at least a bachelor's degree is 4.2%

Local internet marketing company Optimum7 has hired six students from Florida International University to fill its Web design, programming, and internet marketing internships.

The students were selected from a pool of approximately 20 candidates that attended FIU's internship fair in September this year. The internship slots were awarded to students that demonstrated enthusiasm toward hands-on learning and commitment to a no-nonsense attitude.

Internships have traditionally been regarded as an option to obtain a competitive advantage. However, with an unyielding economic recession, students see it more as a necessity.
"I chose to do an internship because it seems like a bachelor's degree doesn't mean much anymore when getting a good job. It's a basic requirement, like a high school diploma, but you have to do so much more to be competitive," says DiPaolo Pio, a computer engineering student graduating this December.

Luckily for college graduates, their unemployment rate is not as high as others. According to the Bureau of Labor Statistics Employment Situation Report of September 2011, the unemployment rate for individuals with at least a bachelor's degree is 4.2%. That is half the rate of those with some college education. Both rates have slightly decreased since September 2010.

Despite the hopeful statistic, students still feel they are battling unfavorable odds after graduation. As IT senior Josue Molina states “I want to get some real world experience while still in school, otherwise I know it is going to be very hard to get a job. This internship fits my career perfectly and it’s in an industry that is increasingly significant as more businesses enter the online market.”

The new Optimum7 interns are getting hands on experience in web analytics, web design, online marketing and strategy, keyword research and search engine marketing.

"It was important for me to intern with a growing company because here an intern is not just a number like it is in a huge firm" says Jason Ford, Marketing and Finance Major and former VP of the Student Leadership Group.

Optimum7 was founded in November 2007 and has grown significantly despite the economic downturn. The company has increased its revenue 89% for the 9 months ending September 20 vs. the same period in 2010.

“We’re continuously looking for talented and motivated interns who can potentially become our full-time employees,” says COO Duran Inci. “We will be hiring new web designers, programmers, copywriters and online marketers as we continue to grow.”

Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. The company provides Internet Marketing Services to small and medium sized businesses nationwide and now on 3 continents. Services also include Ecommerce and Website design, social media optimization, conversion optimization, reputation management and custom programming.

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Ana Maria Rojas
Optimum7
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