PULSE! Connect™ Adds Real-Time Polling Though Partnership with Wayin

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Social media-driven benefits communication platform integrates Wayin's innovative picture-based polling technology, further improving user engagement

“PULSE! Connect™ provides an engaging forum for people to share opinions and information about their health, and Wayin will help elevate the user experience, with compelling polling and gaming capabilities," said Scott McNealy, Wayin.

BackBone, Inc., publishers of PULSE! Connect™ (http://www.pulse-news.com), today announces a partnership with Wayin, developers of real-time, picture-based polling technology. PULSE! Connect™ is an integrated benefits communications program that combines a magazine-style e-mail (formatted for delivery to desktops, mobile devices, and tablets) that wraps popular culture around health and wellness, with a focused Twitter feed, enabling benefits brokers, benefits providers, and HR departments to reach, engage, and motivate users as they never could before. The addition of Wayin polls increases interactivity, enables users to share and compare responses with the broader PULSE! Connect™ community, and via Wayin's reporting engine, gives brokers, providers, and HR administrators insight into user behaviors, trends, as well as the efficacy of their communications and benefits programs.

Founded by former Sun Microsystems’ head Scott McNealy, Wayin is premised on the idea that people enjoy creating and responding to polls; the company’s mobile app enables users to create a visual poll and share it with select Wayin members or the broader Wayin community.

“When employees understand their benefits and their value, they make wiser healthcare decisions and better use of healthcare dollars,” said Charles Epstein, BackBone President and Publisher of PULSE! Connect™. “The idea behind PULSE! Connect™ is simple: to promote more meaningful engagement around issues that directly affect people’s lives and well-being, which will inevitably foster a more informed and proactive healthcare consumer. People enjoy taking polls and seeing how they stack up; Wayin’s technology takes real-time polling to the next level—their app makes visually-striking polls easy to create and embed, and gives users a dynamic, entertaining way of engaging a broad range of issues relating to their health and wellness.”

“This is an exciting partnership for Wayin, which is designed to spark conversations and give people a voice in the issues that directly affect their lives and well-being,” said Scott McNealy, Chairman and lead investor in Wayin. “PULSE! Connect™ continues to provide an engaging forum for people to share opinions and information about their health, and Wayin will help elevate the user experience with compelling visual content and entertaining polling and gaming capabilities.”

The PULSE! Connect™ weekly e-mail and daily Twitter feed will feature PULSE! Polls, powered by Wayin. Users get real-time results and will be able to earn points toward discounts and prizes.

Compared to traditional communications materials—brochures, newsletters, etc.—PULSE! Connect™ reduces costs and improves outcomes by deepening engagement and creating a more proactive health-conscious user community. BackBone’s editorial team develops content and manages delivery of PULSE! Connect™ to employee groups via a secure, best-in-class communications platform that requires little maintenance or website management. The program is scalable, can be customized to meet the needs of large employer groups, and can provide in-depth usage and trend reporting.

About PULSE! Connect™

PULSE! Connect™, launched this year, is an innovative social-media driven benefits communications tool that enables organizations, vendors, and brokers/consultants to sustain and deepen ongoing engagement with employees. PULSE! Connect™ is published by BackBone, Inc., a health and technology communications firm. Founded in 1995, BackBone has developed and executed successful programs for organizations offering benefits enrollment, wellness services, behavioral health programs, disease management solutions, health risk assessment technologies, and population healthcare management (PHM).

To visit the PULSE! Connect™ Channel Page on Wayin, go to http://tinyurl.com/3z7e3s6. For more information about the PULSE! Connect™ program, visit http://www.pulse-news.com, or e-mail info(at)pulse-news(dot)com.

About Wayin

Wayin is a new mobile engagement service developed by Scott McNealy, founder of Sun Microsystems. Utilizing the free Wayin app on their mobile devices, users post images and questions that will spark humorous, passionate, and lively debate among the global Wayin community. As soon as a Wayin user posts content, he or she will receive an instant pulse of other people’s sentiment about an entertaining topic. Wayin allows users around the world to connect with each other in real-time, giving them a gaming platform to share instant feedback on items that are most important to them and their friends. More importantly, all Wayin users know their voice will be heard—and their “vote” will be counted— anytime, anywhere. Wayin currently partners with professional sports organizations, including the New England Patriots, Washington Redskins, the National Hockey League, and the Los Angeles Kings, and continues to connect fans to live events, games, concerts, and television programs. For additional information, go to http://www.wayin.com.

Media Contact:

Michele Rubin
Senior Account Manager
BackBone, Inc.
860-887-5589
micheler(at)backboneinc(dot)com
http://www.backboneinc.com

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